The Spanish perfume home has achieved 180 million euros in gross sales in 2024, a 27% development like-for-like in comparison with the earlier 12 months.
All areas skilled a big enhance, with development starting from 19% within the EAT (Europe, Africa and Turkey) area to 30% in IMEA (India, Center East and Asia).
“We’re capitalizing on the speedy improvement of dynamic markets resembling UAE and Saudi Arabia, the latter of which continues to open up with substantial investments in magnificence retail. We’re additionally benefiting from constructive market tendencies in India, Indonesia and Turkey the place rising disposable revenue is fueling demand,” commented Joan Pere Jimenez, Chief Market Officer at Eurofragance.
The Effective Perfume class skilled a 28% upswing, whereas the House and Private Care segments noticed a 20% enhance.
In 2024, Eurofragance opened a brand new inventive middle in Mumbai, reinforcing its place in India’s fast-growing market. The perfume home’s enlargement additionally translated into new hires throughout all associates with the corporate’s workforce rising by 15% in 2024.
Eurofragance additionally launched Euphorion, its first artificial addition to its ICON Captives assortment, a perfumery ingredient that provides a brand new tackle freshness within the perfumer’s palette.