Cosmetics
GEKA Continues to Implement Its IP Rights and Shield Its Prospects
May
Date: April 2025
Location: Bechhofen, Germany
Enforcement of Design Rights at Cosmopack 2025
GEKA GmbH, a world producer of beauty applicators, has efficiently enforced its design rights for its GentleLips® applicator through the Cosmopack 2025 exhibition in Bologna.
GEKA recognized unauthorized copies of its extremely profitable GentleLips applicator — a singular, flocked design that includes a rounded base, a curved waist, and a flattened rounded tip. The GentleLips applicator is protected by European Registered Design EU0007496840002S.
Infringement Incident on the Exhibition
Throughout the occasion, the businesses DONG LIM ENTERPRISE LTD (Korea) and GUANGDONG HUASHENG PLASTIC CO., LTD (China), known as the Alleged Infringers, displayed counterfeit variations of the GentleLips applicator at their cubicles and supplied to promote these copies for supply inside the European Union.
The incident was reported to the official anti-counterfeiting service of Cosmopack 2025, represented by Modiano & Companions (Italian IP agency) and Corona Legislation (Italian legislation agency).
Upon investigation, the representatives confirmed the presence of the allegedly infringing merchandise. In response, they prompt — as a precaution — that the Alleged Infringers take away the contested objects from their cubicles. The events complied voluntarily.
The next day, the representatives revisited the cubicles and confirmed that the infringing merchandise had been eliminated. No countermeasures or authorized resistance have been raised by the concerned corporations.
GEKA’s Ongoing Dedication to IP Safety
GEKA is now turning its consideration to additional enforcement actions in opposition to different infringers. With greater than 700 registered designs and 300 patents and pending purposes, GEKA actively protects its improvements and mental property rights.
Up to now, GEKA has efficiently enforced its rights in dozens of prior instances, safeguarding its personal IP and people of its companions and shoppers.
“Counterfeit merchandise should not topic to GEKA’s qc and don’t profit from our guarantee,” acknowledged a GEKA spokesperson. “Within the curiosity of our prospects, we are going to proceed to take authorized steps in opposition to all such unauthorized copies.”
About GEKA
Based in 1925, GEKA is a world-leading producer and provider of high-precision magnificence utility options for mascara, lip gloss, and concealer merchandise. Recognized for innovation in twisted wire brush and micro brush applied sciences, GEKA is a part of medmix, a world supplier of precision supply gadgets.
GEKA operates manufacturing services in Bechhofen, Germany; Elgin, USA; São Paulo, Brazil; and Shanghai, China.
About medmix
medmix is a world chief in high-precision supply gadgets throughout healthcare, client, and industrial sectors. With 15 manufacturing websites worldwide and a portfolio of over 900 energetic patents, medmix serves prospects with high quality, agility, and innovation.
Headquartered in Baar, Switzerland, medmix shares are listed on the SIX Swiss Alternate (MEDX).
Contact:
GEKA GmbH
Waizendorf 3
91572 Bechhofen, Germany
Tel: +49 9822 87 01
Net: www.geka-world.com