BASF launches Verdessence Maize, a natural-based hair styling polymer

Whereas pure components have turn into customary in lots of magnificence and private care classes, the hair styling section nonetheless lacks efficient pure options in a number of key areas.

A pure styling polymer for light-weight formulations

With Verdessence Maize [1], BASF presents a plant-based styling ingredient and a readily biodegradable various to PVP (polyvinylpyrrolidone) and VP/VA (vinylpyrrolidone and vinyl acetate) polymers.

“Verdessence Maize is a biodegradable pure ingredient derived from corn. It helps create crystal clear formulations in hair styling particularly the place viscosity is a key difficulty,” BASF’s Market Growth Supervisor Natalia Chudinova informed Premium Beauy Information.

“It’s designed for numerous functions, particularly hair styling pump sprays in addition to mousses with a cloud-like foam texture,” she added.

Being 100% derived from renewable feedstocks, the brand new ingredient is completely suited to pure and natural cosmetics.

In a efficiency evaluation, 7% Verdessence Maize in a pump mousse formulation confirmed the identical bending stiffness and higher curl retention efficiency in comparison with formulations with 2% artificial polymers. In line with BASF, the identical efficiency by way of bending stiffness and curl retention will be achieved when added at 5% to a pump spray formulation as a substitute of artificial polymers.

“Verdessence Maize gives good curl definition with out creating any weight within the hair. It’s a giant step ahead within the quest for extra pure hair styling formulation. We now have been capable of attain the identical efficiency than artificial polymers,” Chudinova emphasised.

A wax-based opacifier dispersion for pure whiteness

Additionally launched at this yr’s in-cosmetics international present, BASF’s new wax-based and readily biodegradable opacifier dispersion, Lamesoft OP Plus [2], has a excessive pure origin content material [3] and can be utilized as an alternative choice to artificial, acrylate-based components.

The dispersion is characterised by its high-opacifying efficacy and presents extra care advantages in rinse-off functions.

Lamesoft OP Plus gives a creamy white and caring look to formulations with numerous surfactant techniques, with none undesired pearlizing results. Efficiency checks point out that it considerably reduces moist/dry combing effort whereas enhancing anti-hair breakage efficiency.

A flexible sustainable betaine

One other addition to BASF portfolio of sustainable private care options is Dehyton PK45 GA/RA [4], a betaine derived from sustainably sourced coconut oil, licensed by Rainforest Alliance. This amphoteric surfactant is instantly biodegradable and suited to use in shampoos, bathe and tub preparations, in addition to pores and skin cleansers the place it allows glorious foaming properties.