Make-up brush customers name for extra handy cleansing options, survey finds

Anisa Worldwide, a number one beauty brush designer and producer, has launched new insights highlighting a significant alternative for magnificence manufacturers: improved brush care options.

In line with the American Academy of Dermatology, brushes needs to be cleaned each 7–10 days. Common cleansing affords a bunch of advantages: it extends the lifetime of brushes; prevents buildup of grime and micro organism; improves product software; helps keep away from reapplying used product again onto the pores and skin.

In a current survey, shoppers acknowledged the significance of fresh brushes—however admitted they’re skipping the clean-up far too usually. Whereas 76% of respondents declare they clear their brushes, practically half (49%) solely accomplish that as soon as a month or much less, and 24% say they by no means clear their make-up brushes in any respect. Shoppers say the explanations of the neglect is all about comfort.

84% of shoppers who clear their brushes do it as a result of it’s extra hygienic, and 65% say brushes work higher when clear. Really, 41% of them would clear them extra ceaselessly if it have been simpler; 39% if it prolonged brush life; 39% if it made make-up look higher and 38% if it have been quicker.

To unravel the comb care dilemma, Anisa Worldwide supplies a variety of focused cleansing options. Anisa’s Brush Care Assortment options: a Fast Dry Cleaner (a water-free formulation that immediately lifts residue and oils with zero dry time), a Brush Wash (a gel-like, foaming cleanser that penetrates deep into brush fibers, breaking down product buildup whereas remaining mild on all pores and skin sorts—even delicate pores and skin; and equipment, from textured cleansing pads to reusable towels and multi-functional brush cups, brush care instruments create a satisfying, easy-to-use routine that enhances efficiency and extends brush life.

“Brushes are important instruments in each magnificence routine—however correct care usually falls by the wayside,” says Anisa Telwar Kaicker, CEO and Founding father of Anisa Worldwide. “With the precise equipment and merchandise, manufacturers could make cleansing brushes simpler, quicker, and simpler for his or her prospects.”