Keystone Capital invests in Penta Positive Elements to assist development in perfume sector

THE WHAT? Personal fairness agency Keystone Capital has acquired a stake in Penta Positive Elements, a long-established provider of specialty substances used within the perfume, flavors, and private care industries.

THE DETAILS Based mostly in New Jersey, Penta Positive Elements provides a large portfolio of intermediate and specialty substances to world producers and distributors. Whereas the corporate serves a number of sectors, together with prescribed drugs, its supplies are broadly used within the growth and manufacturing of fragrances and private care merchandise. As a part of the funding, Keystone has appointed trade veteran Mike Measurement as CEO. Measurement beforehand held senior roles at firms together with Mane Flavors and Givaudan, each key gamers in perfume and ingredient growth.

THE WHY? The funding positions Penta to broaden its presence within the perfume and private care markets, areas of rising world demand. With deep buyer relationships and a longtime manufacturing base, Penta is predicted to pursue strategic acquisitions and scale its operations in response to growing formulation complexity and clear label ingredient tendencies in magnificence and private care.