Management Shift at Lancôme: Françoise Lehmann Steps Down, Vania Lacascade to Take Helm

THE WHAT? L’Oréal-owned Lancôme is present process a significant management change, as Françoise Lehmann, who has led the enduring magnificence model since 2013, steps down from her position as international model president. She can be succeeded by Vania Lacascade, at the moment L’Oréal’s chief innovation officer, who brings deep expertise in each skincare and international model technique.

THE DETAILS Beneath Lehmann’s decade-long tenure, Lancôme has expanded its skincare, perfume, and make-up portfolios, launched standout merchandise just like the Absolue Longevity Cream and Idôle perfume, and boosted its sustainability initiatives, together with the launch of the Domaine de la Rose in Grasse. Lehmann additionally strengthened the model’s ambassador roster with names like Zendaya, Olivia Rodrigo, and Nico Parker, and cast high-profile partnerships like Lancôme x Louvre. Lacascade, who returns to Lancôme after management roles at Vichy, The Physique Store, Garnier, and Givenchy, is credited with driving double-digit development at Vichy and steering international innovation at L’Oréal since early 2023. She is about to take over as Lancôme celebrates its ninetieth anniversary.

THE WHY?  This management transition comes at a pivotal second for Lancôme because it balances heritage with innovation in a fiercely aggressive luxurious magnificence panorama. Bringing Lacascade on board indicators L’Oréal’s ambition to sharpen Lancôme’s innovation pipeline, particularly in skincare, whereas leveraging her previous success in model transformation. With evolving shopper expectations and intensifying competitors from status and indie gamers alike, Lancôme’s recent management goals to strengthen its international standing and proceed driving development throughout product classes and markets.

Supply: WWD