Glass: Wheaton highlights ornamental and sustainability-focused improvements

At Luxe Pack New York, which was held on Might 7-8, 2025, on the Javits Heart on Manhattan’s West Facet, the Brazilian glassmaker showcased its newest improvements in main packaging for the perfumery, cosmetics, and wellness segments. In its third consecutive look on the occasion, the corporate highlighted its new ornamental results, new bottles centered on ergonomics and visible identification, and options aligned with the rising demand for sustainability.

Amongst Wheaton’s main launches had been a collection of new interior coloration results. The approach that colours the within of the bottle is obtainable in three variations: Pearly Internal Coloration, which delivers a shimmering glow with a fragile end; Chameleon Internal Coloration, which presents shifting colours relying on the angle of view, thus making a dynamic visible impression; and Metallic Internal Coloration, which presents intense, refined shine for high-end initiatives.

Different ending improvements introduced at Luxe Pack New York included Inventive Portray, to supply a vibrant and playful look to jars and bottles, and the Marble Impact Portray, which is right for positioning the bottle as an opulent and unique object.

Past ornamental options, Wheaton additionally unveiled new commonplace bottle fashions, grouped beneath the Concord, Inspiration, and Shock traces, designed for various classes inside the magnificence and private care market.

Final however not least, the corporate additionally put the highlight on its MB-1551-S refill bottle. Manufactured with 20% much less glass mass, resulting in roughly 15% discount in CO₂ emissions, it incorporates a screw collar to advertise simple refilling and reuse with out compromising the aesthetics of the packaging.

It’s value noting that, since 2023, 100% of the electrical energy used on the firm’s manufacturing facility within the São Bernardo do Campo industrial, close to São Paulo, the place glass is produced and embellished, has come from licensed renewable hydropower — guaranteeing zero Scope 2 emissions.

This yr’s version of Luxe Pack New York gathered over 200 exhibitors and round 4,000 guests.

“LuxePack brings collectively the world’s main manufacturers and trendsetters. It’s the place the place we show that sophistication and effectivity can go hand in hand with environmental accountability,” stated Ricardo Lopes, Business and Advertising and marketing Director at Wheaton Group.