A Truthful Summer time Fridays Overview From 4 Editors 2025

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Each It Woman (or It Boy) owns a product from Summer time Fridays. The sweetness model has constructed one thing of a cult following—thanks partly to its founders’ skilled backgrounds. Launched in 2018 by Marianna Hewitt, a blogger-turned-influencer, and Lauren Eire, a former TV information anchor and journalist, the duo created a model that feels extra like a motion—or a lifestyle. From its title to its branding and packaging, Summer time Fridays captures the essence of what a simple, breezy life in California appears like. In line with the model’s web site, Hewitt and Eire got down to “reimagine” their very own routines in a non-fussy, versatile method. Their first product, the Jet Lag Masks
, rapidly grew to become a bestseller, setting the stage for a full skincare and cosmetics line.

Since then, Summer time Fridays has landed within the arms of celebs like Sofia Richie, Rosie Huntington-Whiteley, and Jessica Alba (plus each editor and author I do know). However does the model really stay as much as the hype?

In terms of formulation, Summer time Fridays takes a transparent stance. Every product is freed from harsh chemical compounds, parabens, sulfates, phthalates, silicones, and artificial fragrances. The model’s dedication to scrub magnificence extends past substances: its packaging is designed with sustainability in thoughts, utilizing as a lot recycled materials as potential. Customers may even recycle immediately by way of the model—ship again 5 empties and get a $25 reward card in return.

Summer time Fridays’ Bestsellers and Buzzy New Merchandise at a Look

Now, let’s discuss merchandise. Each magnificence editor has their factor—the one class they don’t play about. Mine is lip balm. From a younger age, I understood the significance of a hydrated pout. So whereas I first tried the Jet Lag Masks years in the past, my true entry into the Summer time Fridays world got here in 2020, with the launch of the Lip Butter Balm
. I began with Pink Sugar, and let me inform you, I couldn’t stay with out this factor. I’m very choosy about balms, and this one checked each field. It was shiny however not sticky, mild however substantial sufficient to final, and provided a delicate hit of coloration. From there, I ventured into different flavors (or colours?)—Cherry, Iced Espresso, Candy Mint. I stored reaching for them. After I misplaced Pink Sugar, I used to be devastated.

So after I was tasked with this evaluation, I knew I needed to lean on the opinions of others—and take a look at a couple of extra merchandise myself—to determine if Summer time Fridays actually is the fitting bandwagon to leap on.

In fact, no evaluation is full and not using a few second (and third) opinions. I referred to as on a few of my fellow editors to check out Summer time Fridays’ most-hyped merchandise. Maintain studying for the hits, the surprises, and those we might take or go away.

Editor Critiques

Heavenly Sixteen All-In-One Face Oil

“I like to look hydrated and glowy, so naturally, I really like a great face oil. I used to be excited to strive Summer time Fridays’ face oil
, which launched in 2021, and I’ve been utilizing it for a couple of weeks now. I really like how moisturizing and penetrating it’s—it lasts all day and offers me a pure, summer-ready glow. Currently, I’ve been carrying it alone with simply blush and mascara, and I really feel prefer it provides me that effortlessly dewy look. It additionally layers properly beneath make-up, pairing properly with each my primer and moisturizer. That stated, somewhat goes a great distance. You actually don’t want a lot. After I used greater than two drops, it felt a bit heavy—particularly beneath the eyes, the place it will definitely began to sting. So, use sparingly. Apart from that, I’m an enormous fan. —Robyn Merrett, Model & Magnificence Editor

Jet Lag Deep Hydration Serum

“The product description says this serum
absorbs ‘immediately’—and so they didn’t lie. It sinks into the pores and skin rapidly, abandoning solely a gentle, light-weight layer. It feels cooling and tremendous hydrating, and offers my pores and skin a refreshed-looking glow. I appeared and felt noticeably extra hydrated. My solely qualm is that I personally really feel you might want to apply a beneficiant quantity to essentially reap the advantages.” —Robyn Merrett, Model & Magnificence Editor

Lip Butter Balm

“My lips are severely broken and may’t deal with a brand new product longer than every week with out feeling over-moisturized and dried out. I’m more than happy to report that I’ve used up almost my total tube of Summer time Fridays’ Lip Butter Balm
. It lasts me six plus hours with out having to reapply, and the sunshine brown tinted gloss provides this attractive, juicy gloss to my lips. The flavour of this shade is Iced Espresso, and to be sincere, it has fairly a robust scent. It doesn’t final apart from the primary 5 minutes, nevertheless it does take getting used to. Nonetheless, I’m not a espresso drinker and don’t thoughts it.” —Kaili JiMei, Social Media Supervisor

“I’m a believer that almost all lip balms are comparable. They’ve substances to moisturize your lips and that’s that. That stated, Summer time Fridays’ Lip Butter Balm
continues to be a darn good one. After carrying it round for a month, I really feel misplaced after I don’t have it. The product delivers a delicate sheen in your lips and leaves it moisturized for hours. It additionally smells and tastes like brown sugar. The tint is adequately subtle so it’s not apparent you’re carrying one thing however pigmented sufficient to provide your lips somewhat little bit of a pop. After I lent it to my pal who was in determined want of hydration, she instantly purchased a tube after seeing how shiny and supple her lips had been after she used it.” —Jason Pham, Leisure Director

“I’m not a lipstick woman except it’s a crimson lip, so I really like that this balm
provides a little bit of coloration with out that heavy, matte really feel that you simply get from lipstick. Whereas this coloration is Cherry, it’s not as deep or pigmented because the swatch is within the above photograph. It’s undoubtedly sheer, and a bit pinker. That stated, I prefer it as a result of, truthfully, I don’t desire a deeply pigmented balm. It’s additionally buildable, so you’ll be able to layer this with different lip merchandise, which I usually do. Within the pic above, I lined my lips with Nyx’s Line Loud Longwear Lip Liner within the shade Ten Out of Ten after which smudged it a bit and went in with the Cherry balm. It created this beautiful, gentle pout. Now it’s my go-to combo.” —Robyn Merrett, Model & Magnificence Editor

“As I discussed earlier than, I’m all concerning the lips—simply not lipstick. The Butter Balm
was my introduction to Summer time Fridays, and truthfully, they’ll do no mistaken. I’m somebody who at all times wants a shiny, hydrated pout—even when I’m heading to the fitness center or working to the grocery retailer. I can not stand the sensation (or look) of dry, chapped lips. I significantly suppose the Summer time Fridays balm is without doubt one of the finest available on the market, particularly with so many shades and flavors to select from. Candy Mint has grow to be my on a regular basis go-to, proper behind Pink Sugar. I really like that it’s fully sheer, which makes it excellent for staying in or working errands. But it surely additionally works while you’re doing a full beat and desire a gentle, impartial lip. I adore it a lot I’ll even apply it earlier than mattress after I’m not utilizing a lip masks or in a single day remedy.” —Robyn Merrett, Model & Magnificence Editor

Dream Lip Oil

“In terms of lip merchandise, I often solely attain for balms and oils. Glosses will be annoyingly sticky, whereas lipsticks sometimes don’t have a lot slip to them and may typically look too dry and crusty as soon as utilized. That’s why I used to be happy to check Summer time Fridays’ Dream Lip Oil
within the Midnight Berry shade. Upon first swatch, I nervous the components can be too cheesy and heavy on my pout, however fortunately, I used to be mistaken. The lip oil thins out when you coat your total pout in a clean, even layer and doesn’t really feel sticky like a real gloss. My lips really feel moisturized and nourished every time I swipe on this product. As for its lasting powers, after round three hours of consuming a bagel, pretzel chips, and hummus, sipping water, and chit-chatting on the workplace, the Dream Lip Oil was nonetheless intact, and I hadn’t even reapplied as soon as but. The semi-sheer heat berry coloration can also be so fairly and delicate. It’s the right shade for spring and summer season, particularly in order for you your lips to appear to be you simply bit right into a berry popsicle.” —Katie Decker-Jacoby, Commerce Editor