IFF showcases low-water format in Xelestia idea line at NYSCC Suppliers’ Day 2025

In 2023, IFF highlighted its upcycled Genencare ingredient line as a part of a broader sustainability dedication within the private care sector. Two years on, the corporate has expanded that imaginative and prescient with a low-water shampoo paste idea, advancing each the technical scope and formulation potential of its ingredient portfolio.

“The event of this low-water content material format was impressed by the rising must create extra sustainable private care merchandise with out compromising efficiency,” Carole Gherardi, international section lead at IFF, advised CosmeticsDesign US.

“Our purifying shampoo paste from the Xelestia formulation assortment exemplifies a water-reduced beauty idea to assist formulators obtain sustainability whereas driving innovation on this rising utility space,” she defined.

Optimizing upcycled actives for rinse-off purposes

The shampoo paste idea integrates Genencare OSMS BA and Genencare OSMS MI, upcycled, water-soluble actives first profiled in IFF’s 2023 launch, with a format tailor-made for rinse-off hair care.

“In hair care, Genencare OSMS BA pure betaine may also help defend and strengthen the hair, in addition to reinforce the scalp barrier to restrict water loss,” Gherardi mentioned. “In the meantime, Genencare OSMS MI pure inositol can assist energizing the cells and enhancing pores and skin oxygenation.”

Each substances are sourced from sugar beet manufacturing and carry Upcycled Licensed standing, sustaining IFF’s concentrate on circularity.

Technical progress in low-water formulation

IFF’s R&D staff addressed formulation challenges sometimes related to reduced-water rinse-off merchandise by creating a slurry paste system.

“Glycerin acts as a humectant, retaining moisture and appearing as a solvent for the rest of the strong substances within the formulation,” Gherardi defined.

In the meantime, surfactant efficiency is delivered through powdered sodium cocoyl isethionate, with coconut oil enhancing shine and texture, and charcoal contributes to scalp purification and visible enchantment, she shared.

To assist conditioning in a paste format, IFF used its cationic biopolymer Aurist AGC. “Aurist AGC improves hair manageability, essential for a shampoo paste format, and doesn’t enhance viscosity in low water-content methods,” she mentioned.

Sustainability benchmarks and ingredient transparency

The shampoo paste achieves a 95.6% pure origin content material, as licensed by ISO 16128, and is licensed for upcycled content material in each the US and Canada.

“This aligns with IFF’s broader sustainability technique by decreasing water consumption and selling using pure and upcycled substances,” Gherardi mentioned.

Past the shampoo paste, all 4 formulations within the Xelestia assortment preserve excessive pure indices (95–98%) and incorporate readily biodegradable actives, together with the Genencare collection and Aurist AGC.

Showcasing formulation innovation by means of gamification

IFF offered the complete Xelestia assortment at NYSCC Suppliers’ Day, the place it launched an interactive part, “Xelestia: The Sport,” designed to interact formulators by means of immersive storytelling.

“It acquired robust curiosity for its modern gamification of the wonder class,” mentioned Gherardi. “‘Xelestia: The Sport’ affords an interactive expertise that invitations customers to discover the gathering’s fantasy-inspired worlds [with] every product representing a singular digital panorama.”