Boots UK CMO Pete Markey Steps Down After 4 and a Half Years

THE WHAT?  Pete Markey has stepped down from his position as Chief Advertising Officer at Boots UK, ending a tenure marked by strategic model repositioning and a concentrate on loyalty-driven retail advertising and marketing.

THE DETAILS Markey joined Boots in early 2020 and performed a key position in reshaping the well being and sweetness retailer’s advertising and marketing route. Underneath his management, Boots shifted its model messaging from “Really feel Good” to “With You. For Life” and positioned renewed emphasis on loyalty as a strategic progress lever. His departure, introduced on June 17 through LinkedIn, comes after over 4 years within the position. Boots has not but named a successor. Markey will proceed in his position as ISBA President and has held prior management roles at TSB, Aviva, and the Submit Workplace.

THE WHY? Markey’s exit comes at a time when Boots is sharpening its concentrate on affordability and product enchantment, with advertising and marketing plans for 2025 already set in movement. His departure creates a spot within the management of the retailer’s private care and sweetness advertising and marketing operations at a time of heightened competitors on the UK excessive road. Boots has credited him with driving its advertising and marketing transformation and high-profile campaigns, together with its latest Christmas push.

Supply: Advertising Week