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Influencer and trend and wonder content material creator Lorna Luxe not too long ago launched her personal magnificence line, 98 Magnificence, with a deal with focused, ingredient-led haircare. I’ve been testing the Hydra Bond Hydrating Masque, and whereas the aesthetic may be very on-brand, I used to be curious to see the way it really performs by way of hydration, formulation and outcomes.
What’s 98 Magnificence Hydra Bond Hydrating Masque?

That is an all-in-one remedy hair masks:
- Formulated with an unique Hydra Bond Complicated
- Designed to revive elasticity and manageability
- Gives safety in opposition to UV and friction injury
- Delivers light-weight shine
Key Substances
Brazil Nut Oil – for shine and softness
Hydrolyzed Elastin & Wheat Protein – to cut back breakage and enhance flexibility
Hydrolyzed Vegetable Protein – to strengthen hair from inside
Color Safety Complicated – helps to forestall color from fading
Olive Oil – to {smooth}, soften and defend in opposition to breakage
Avocado Oil – gives moisture and elasticity
Castor Oil – to help progress and lock in hydration
The Perfume
The perfume is minimal however intentional. It’s a milder model of the perfume created by Azzi Glasser for the L.A – SPACE No 98 Ghost Candle; it’s contemporary, clear and barely musky, with a delicate floral undertone. It’s not overly perfumed and doesn’t conflict with different scented merchandise. If you happen to’re delicate to robust fragrances, this may probably sit nicely with you. The scent lingers faintly after rinsing, however not in an amazing method.
My Overview of 98 Magnificence Hydra Bond Hydrating Masque

Hydration & Efficiency: How Effectively Does It Work?
The 98 Magnificence Hydra Bond Hydrating Masque actually simply launched so I haven’t been utilizing it that lengthy, nonetheless, I did get a small lab pattern pre-launch and have been in a position to attempt it.

After one use, hair did really feel noticeably extra hydrated and smoother, notably on mid-lengths and ends. The hydration lasts round 2-3 days, on unwashed hair. It’s too quickly to evaluate the long run advantages, however the masque provides softness and manageability with out residue or heaviness.
Packaging: Minimal, Luxe-Impressed Design
Lorna Luxe wished a minimal design that mirrored her signature aesthetic. It’s clear, pared-back and impartial. The jar is a matte white with minimal branding and is fashionable however understated. It appears premium however not flashy.
Remaining Ideas
The Hydra Bond Hydrating Masque is a thoughtfully formulated product that fits a variety of hair varieties and routines. It delivers dependable hydration, softness, and a salon-fresh really feel with out counting on silicones or fillers. I’ve been impressed with how smooth-feeling it left my hair (which is of course coarse) even after a couple of days of utilizing it.
If you happen to’re constructing a extra minimal, ingredient-conscious haircare routine, this might be a robust addition, particularly for dry, frizz-prone, or colour-treated hair.
The place to purchase it
The 98 Magnificence Hydra Bond Hydrating Masque is £35 for 175ml and it’s obtainable now through the hyperlink beneath. There’s additionally an identical shampoo and conditioner.
