Tag Archives: authenticity

Why authenticity is a aggressive benefit for indie manufacturers

Why authenticity is a aggressive benefit for indie manufacturers

The indie magnificence market is experiencing explosive progress, with client demand for transparency and authenticity at an all-time excessive. In accordance with a 2023 report by The NPD Group, indie magnificence manufacturers grew almost 24% year-over-year, outpacing legacy manufacturers as customers search out merchandise aligned with their values. In the meantime, as reported by Mintel, […]

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