Tag Archives: communityled

The ability of community-led model development

The ability of community-led model development

This month’s Indie Insights explores how founder-led engagement can translate into product innovation, model advocacy, and long-term development, and Cristal Hernandez, founding father of Cristal Cosmetics, exemplifies this strategy. With transparency on the core of her model, Hernandez has invited her prospects into practically each stage of the method, from product growth to packaging choices. […]