THE WHAT? South Korea has launched a ₩40 billion (US$27 million) fund aimed toward supporting Ok-beauty startups, because the sector braces for potential US tariff impacts. THE DETAILS The Ministry of SMEs and Startups has introduced the institution of a devoted magnificence fund—the primary of its sort focusing on all segments of South Korea’s cosmetics […]
After its launched on Ulta.com in December 2024, the Okay-beauty skincare model expanded to 1,400 shops throughout the U.S. on February 2nd, 2025, strengthening its reference to North American customers. Anua got here to life in shops, by branded eye-catching show and front-of-store desk that includes the model’s bestsellers. Launched in 2019 by brand-building firm […]
All services and products featured are independently chosen by editors. Nevertheless, StyleCaster could obtain a fee on orders positioned via its retail hyperlinks, and the retailer could obtain sure auditable information for accounting functions. The folks demand extra! And by folks, I imply TikTokers, and by extra, I imply extra magnificence merchandise at Goal. Goal […]
South Korean tradition began to change into more and more seen within the late Nineteen Nineties, initially by means of TV serials and Okay-pop music. The Hallyu (or Korean wave) hit China first, unfold to Japan, after which regularly reached america and Europe. The primary Korean cosmetics, together with the well-known BB Lotions, started to […]
Ok-Magnificence’s affect within the US has continues to evolve from a distinct segment pattern to a cultural and business powerhouse, in accordance with the newly launched “Second Wave of Ok-Magnificence” report by Sarah Chung Park, CEO of B2B magnificence platform Touchdown Worldwide. Ok-Magnificence, which first took off with the launch of BB cream in 2011, […]
As somebody who cannot cease waxing lyrical about Korean skincare and make-up, Ok-beauty Prime Day offers are on the forefront of my thoughts immediately (and my Amazon wishlist, ofc). Assume: brightening vitamin C serums, firming essences, moisturisers with snail mucin, cleansers, lip tints and, after all, the unmatched Korean sunscreens. All at a reduced worth. […]
Analysing the purchases throughout the Olive Younger World Huge Bang Sale, the South Korean retailer reported that US customers principally bought solar care merchandise. In response to the agency, Ok-beauty solar care merchandise are perceived as being simpler but light by American customers. Moreover, Korean sunscreens are available quite a lot of formulation sorts to […]