Tag Archives: NAD

Mielle Organics problem prompts NAD motion on Kreyol Essence influencer adverts

Mielle Organics problem prompts NAD motion on Kreyol Essence influencer adverts

In response to a Quick-Observe SWIFT problem introduced by Mielle Organics, LLC, BBB Nationwide Packages’ Nationwide Promoting Division (NAD) introduced that Kreyol Essence, LLC voluntarily discontinued challenged influencer promoting. NAD decided that Kreyol Essence had did not disclose the monetary relationship between the corporate and a social media influencer, prompting considerations over transparency in promoting. […]