Tag Archives: shapes

How cultural intelligence shapes magnificence advertising and marketing

How cultural intelligence shapes magnificence advertising and marketing

As shoppers demand greater than surface-level illustration, notably within the retail and leisure areas, cultural intelligence is rising as an important issue within the magnificence trade. In keeping with a 2023 McKinsey report, Black shoppers within the U.S. spend $6.6 billion yearly on magnificence merchandise, but they continue to be underserved by many mainstream manufacturers. […]