The Physique Store ends operations in Brazil

The British cosmetics model introduced the closure of all its operations in Brazil in an Instagram put up revealed on Thursday, January 2, 2025.

“Right this moment’s message is a farewell. With hearts filled with emotion and gratitude, we’re ending a wonderful decade with you right here in Brazil. Collectively, we now have constructed an impactful story: we now have fought towards animal testing, we now have celebrated range, empowerment and love for all types of magnificence. Every achievement was solely doable since you had been with us, sharing our values and our goal,” stated The Physique Store.

This choice is clearly a part of the model’s international withdrawal motion. All through 2024, The Physique Store has closed many subsidiaries, together with in the US, France, Belgium and the Netherlands.

Based in 1976 in Brighton, southern England, by Anita and Gordon Roddick, The Physique Store has gained worldwide recognition for its moral values and give attention to sustainable practices. The corporate was acquired by L’Oréal in 2006, then by the Brazil’s magnificence large Natura in 2017. The latter offered it in November 2023 to the Aurelius fund, which introduced the chapter of the father or mother firm shortly after. Lastly, in June 2024, the model was acquired by the funding fund Auréa Holding, based by British businessman Mike Jatania. After a extreme restructuring, it’s stated to have returned to revenue.

After the sale to Aurelius was accomplished, Natura had retained the distribution rights for the model in Brazil beneath a grasp franchise settlement attributable to finish in December 2024 and was not renewed.