Hair Care
Designed to Defy
Apr
Since day one, OLAPLEX has sought to defy the boundaries of hair care—to do what others stated was inconceivable. Our groundbreaking bond know-how did simply that. It healed hair from the within out and confirmed the world that health and beauty can coexist. OLAPLEX is Designed to Defy.
Our new model marketing campaign, Designed to Defy, captures the fearless spirit that helped us change hair care eternally and celebrates the boldness our bond know-how provides salon professionals and their shoppers. It’s a reminder to all {that a} wholesome basis has the facility to unlock limitless prospects.
The marketing campaign is centered round three OLAPLEX ambassadors and their superstar shoppers who completely embody the Designed to Defy.
Jenna Lyons x Jenna Perry
Vogue chief & tastemaker: Jenna Lyons is a trend trade pioneer. From her time at J. Crew to her years spent constructing manufacturers and shaping traits, Jenna has gained a popularity as a fearless enterprise chief and magnificence icon. Her easy look begins with foundational hair well being. She makes use of OLAPLEX to defy harm, the weather, and no matter else stands in the way in which of her hair’s pure magnificence.
Recognized for her considerate method to creating gorgeous hair coloration, Jenna Perry has labored with among the world’s most well-known trendsetters: Bella Hadid, Dua Lipa, Emily Ratajkowski, Rosie Huntington-Whiteley, Mary-Kate and Ashley Olsen, and extra. Primarily based in New York CIty, her downtown salon Jenna Perry Hair is a vacation spot for superbly wholesome coloration and easy fashion.
Nicola Coughlan x Halley Brisker
Cultural icon & rising star: Nicola is certainly one of at this time’s most wanted actors. Well-known for her breakout position in Bridgerton and her advocacy of inclusivity within the worlds of movie and wonder, Nicola’s confidence shines on and off the display. OLAPLEX is a staple in her hair care routine, serving to her to defy coloration harm and maintain her signature bombshell blonde pink carpet prepared. A wholesome basis permits her hair to mirror mild, shine brighter, and preserve its pure sheen.
At 16, Halley launched into a profession in hairdressing and instantly took up positions in numerous high London hair salons to be taught his craft. When given a possibility to help on a photoshoot for a high journal, he dove head first into doing hair for publication, movie, music movies, and trend. Recognized for serving to main actors and fashions obtain gorgeous, wholesome hair, his work might be seen on the covers of worldwide publications similar to Vogue, Elle, Cosmopolitan, and lots of others.
Sydney McLaughlin-Levrone x Naeemah LaFond
Olympian & inspiration: Sydney is understood around the globe for the facility, grace, and self-discipline she embodied on her method to changing into an Olympic gold medalist. Whether or not reaching the head of her sport, main conversations round wellness, or influencing trend traits, Sydney’s willpower and self-belief are an inspiration to thousands and thousands. She makes use of OLAPLEX to maintain her hair wholesome and powerful. A wholesome basis permits her hair to defy the harm of a demanding schedule and retain its naturally lovely form and definition.
Naeemah LaFond is a Haitian American, Brooklyn-born hairstylist and worldwide educator. She is acknowledged throughout the globe for creating iconic assertion seems to be for runways, international advert campaigns, main trend publications, and high hair care manufacturers. She is the 2024 NAHA Editorial Stylist Of The Yr. Exterior of her work within the chair, LaFond wrote a viral, conversation-changing information on how the trade might be extra inclusive of black artists and textured hair and launched a mentoring program for hairstylists centered on black ladies in trend.
Be taught extra and store their wholesome hair routines.
