Right here We Flo Removes ‘Plastic-Free’ Claims Following Problem from Rival Mooncup

THE WHAT? UK interval care model Right here We Flo has eliminated a number of sustainability-related claims from its pad and liner packaging, together with “plastic-free” and “no artificial fibres,” following a grievance filed by rival model Mooncup.

THE DETAILS The adjustments have an effect on Right here We Flo’s pads and liners however not its tampon merchandise. Phrases equivalent to “biodegradable,” “eco-friendly,” and “planet-friendly” are additionally being dropped. The corporate says the transfer is a part of a deliberate packaging refresh and never a response to the allegations.

Mooncup’s mum or dad firm, &Sisters, filed complaints with the Competitors and Markets Authority and the Promoting Requirements Authority, citing a lab report that allegedly discovered artificial and semi-synthetic supplies—together with sodium polyacrylate and polyethylene—in Right here We Flo’s merchandise.

Right here We Flo has rejected the report’s findings, describing them as flawed and missing element. In response, it additionally accused Mooncup of creating deceptive claims about its personal biodegradability requirements

THE WHY? The UK interval care market is seeing elevated scrutiny over environmental claims, with sustainable product labelling changing into a flashpoint for authorized and regulatory challenges. This case underscores rising tensions as manufacturers compete in a phase the place credibility on inexperienced points is central to client belief.

Supply: The Guardian