Symrise subsidiary SFA Neroli opens a brand new perfume campus in Grasse

Symrise subsidiary SFA Neroli inaugurated final week its new Perfume Campus in Saint-Cézaire-sur-Siagne, close to Grasse, within the South of France.

Inventive and industrial hub

The newly opened facility covers an space of 10,000 sq. meters. The goal is to construct on the inventive experience ensuing from the current merger of the native perfume homes — SFA Romani, Créations & Parfums, and Floressence — which fashioned SFA Neroli following the acquisition of SFA Romani and Neroli by Symrise in 2022.

“Our energy comes from our 300 staff members of 12 nationalities who embody our values with ardour, dedication, agility, and a drive for excellence. I wish to pay tribute to their excellent contributions. This website outcomes from their dedication, creativity, and collective engagement within the artwork of perfumery. Collectively, we’re forming a acknowledged, trusted, inventive companion for our shoppers,” commented Alexandrine Demachy, President SFA Neroli.

The location at the moment contains 4 buildings housing manufacturing, R&D, analysis, provide chain administration, and varied help capabilities. A brand new facility to deal with Lautier’s operations can also be beneath building.

“Symrise South”

Along with the 220 -year fragrance legacy of Symrise’s Maison Lautier 1795 and its proprietary Delaire 1876 perfume bases, the opening of the brand new facility is giving beginning to a singular ecosystem of perfume creation dubbed “Symrise South.”

“With the opening, we take the primary necessary step in our journey to bundle and elevate experience and capabilities in Grasse. We’re proud to be again a lot stronger than earlier than with a dedicated staff and state-of-the-art services serving our prospects,” mentioned Jean-Yves Parisot, CEO of Symrise.