200+ New Okay-Magnificence Merchandise Are Coming to Ulta

From celebrities to influencers, dermatologists to magnificence editors and everybody in between, we are able to all agree on one factor: Okay-beauty is the place its at. Over the previous a number of years, Korean magnificence merchandise have established themselves as a number of the simplest, high-quality magnificence SKUs available on the market, from skin-plumping masks to high-pigment lip oils, hair care staples and extra. Identified for all the time being forward of the curve, magnificence lovers all over the place can’t get sufficient of all issues Okay-beauty, and it’s about to grow to be simpler than ever to buy the best-of-the-best in Korean magnificence. At this time, a first-of-its-kind retail platform, Okay-Magnificence World, is hitting Ulta shops nationwide, and now we have all the main points it is advisable to know on the thrilling new launch.

Okay-Magnificence World Hits Ulta Shops: Every little thing You Have to Know

Getting into Okay-beauty can really feel overwhelming, nevertheless it doesn’t must be. That’s why esteemed entrepreneur and wonder professional, Sarah Chung Park, created Okay-Magnificence World: a first-to-market retail platform devoted to the invention of mass and status Okay-beauty manufacturers. A vacation spot the place U.S. customers can entry genuine Korean magnificence merchandise, Okay-Magnificence World is the primary large-scale retail idea with shoppable locations, immersive activations and a whopping array of over 200 merchandise throughout skincare and coloration cosmetics, going past what’s trending to offer an assortment of high-quality, “heritage merchandise and coverings with progressive elements, sensorial textures and evidence-driven outcomes,” the press launch explains.

“Okay-Magnificence World is about extra than simply what’s new from Korea—it’s about what’s subsequent in magnificence for all ages, tones and budgets,” says Park. “Ulta Magnificence, with its unparalleled attain, dedication to inclusivity and fervour for innovation, is the proper accomplice to carry this imaginative and prescient to life. Collectively, we’re introducing U.S. customers to a brand new period of Korean magnificence – one which blends cultural storytelling with cutting-edge formulations and really accessible retail experiences.” Beginning this month, you’ll be able to store Okay-Magnificence World in-store and on-line at Ulta, with choose merchandise from iconic Okay-Magnificence manufacturers Chasin’ Rabbits, I’m From, Mixsoon, NEOGEN, Rom&nd, Some By Mi, Sungboon Editor and Unleashia, spanning a variety of skincare and make-up issues at a big selection of costs, making Okay-beauty extra accessible than ever.