Léa Nature faucets into perfumery market with Berdoues acquisition

Compagnie Léa Nature, a frontrunner in natural and pure merchandise, is boldly getting into the fragrance market. In a strategic transfer, the corporate has snapped up a 60% stake within the Berdoues group, beforehand owned by Bpifrance and the funding funds GSO Capital and Multicroissance.

Already a powerhouse in meals, private care, well being, and residential care, Léa Nature is now accelerating its progress by including perfume experience to its portfolio.

The monetary particulars of the deal stay underneath wraps.

Complementary match

Berdoues Parfums et Cosmétiques, which employs practically 100 individuals, generated EUR 20 million in income in 2024. Based on a press launch from Léa Nature, Sophie Berdoues-Coudouy — a fourth-generation member of the family and present CEO — will retain a major stake and proceed to play an lively function within the firm’s governance.

For its half, Compagnie Léa Nature employs 2,000 individuals and operates 20 manufacturing websites throughout France. In 2024, it reported revenues of EUR 498 million.

Based in 1902 in Toulouse, the Berdoues Group is an iconic identify in France’s fragrance and cosmetics trade. It develops and distributes its manufacturers throughout each mass-market channels (Les Petits Plaisirs, Blondépil) and status magnificence retails (Berdoues, IKKS Parfums).

By means of the transaction, Léa Nature is increasing into the selective retail channel whereas additionally strengthening its foothold in pure and accountable magnificence merchandise throughout mass distribution.

“The merger with the Berdoues Group is a pure match, because it brings collectively the complementary actions and experience of our two firms,” says Charles Kloboukoff, President and Founding father of Compagnie Léa Nature. “We are going to significantly profit from Berdoues’ longstanding experience in pure perfumery.”