NATRUE Launches Pure Cosmetics Week 2025:

Organised by worldwide pure & natural cosmetics affiliation NATRUE
17–23 November 2025

Pure Care, Actual Impression: Belief What’s Behind the Label

This 12 months’s theme places the highlight on the true energy of licensed pure and natural cosmetics. At a time when shoppers need merchandise that ship outcomes and mirror their values, the marketing campaign makes one factor clear: pure and scientific aren’t opposites — they’re allies.

With formulations grounded in nature and backed by science, really pure merchandise provide each efficiency and integrity. This marketing campaign invitations everybody to take a better look behind the label and uncover the influence that reliable, clear, and licensed cosmetics can have — for folks, and for the way forward for magnificence.

A Name for Larger Belief in Magnificence

Europe stays a worldwide chief in cosmetics and private care, with retail gross sales valued at €104 billion¹ in 2024.

These merchandise are a part of day by day life:

• 72% of European shoppers think about cosmetics and private care merchandise necessary or essential
• On common, over seven completely different merchandise are used day by day — from soaps and shampoos to toothpaste and moisturisers

On this context, the demand for a extra sustainable and extra clear magnificence business continues to develop. And that’s precisely what Pure Cosmetics Week goals to focus on.

As a number one worldwide non-profit within the pure cosmetics sector, NATRUE promotes and protects genuine pure magnificence by means of:

• Impartial certification
• Shopper schooling
• Coverage advocacy

Serving to folks navigate a crowded market with confidence.

Be a part of the Motion

Pure Cosmetics Week is greater than a marketing campaign — it’s a collective effort to construct a extra sincere and accountable future for the sector.

For one week in November, manufacturers, producers, retailers, distributors, wholesalers, producers, beauty formulators, scientists, magnificence professionals, and shoppers will come collectively to highlight the true influence of really pure and natural cosmetics.

This world marketing campaign will characteristic:

• Skilled-led webinars
• Worldwide actions
• Thought-provoking articles
• Dynamic social media activations
• Behind-the-label insights

All designed to empower shoppers to make better-informed decisions and belief what they’re placing on their pores and skin.

“We wish to empower extra folks to make acutely aware decisions,” stated Dr Mark Smith, NATRUE’s Director Normal. “By trusting what’s behind the label, shoppers help manufacturers that genuinely care — and collectively we will drive a extra moral, clear, and sustainable future for cosmetics.”