Naomi Watts’ Stripes Magnificence expands US footprint with Credo Magnificence retail deal

The professional-aging magnificence and wellness model based by actress and ladies’s well being advocate Naomi Watts is making its debut at Credo Magnificence nationwide. Beginning August 12, Stripes merchandise will probably be obtainable on the clear magnificence retailer’s 15 shops throughout the nation and on-line at credobeauty.com.

Launched in 2022, Stripes Magnificence affords science-backed private care and wonder merchandise for ladies navigating post-menopause, spanning dietary dietary supplements, skincare, haircare, and intimate wellness. The model addresses widespread magnificence and wellness signs of menopause, together with pores and skin dehydration, hair thinning, and vaginal dryness. In 2024, L Catterton , an funding agency affiliated with LVMH, acquired a majority stake in Stripes Magnificence with plans to develop the model each domestically and internationally.

“I’m extremely proud and humbled to be getting into Credo Magnificence, a retailer whose dedication to ingredient transparency parallels our personal mission at Stripes. Collectively, we’re increasing entry to merchandise that help ladies navigating perimenopause and menopause—with real care, integrity, and inclusivity at each step,” shared Naomi Watts, Founding father of Stripes Magnificence.

With a view to help the launch, Stripes will host an in-store celebration on September 9 at Credo Magnificence Soho, led by Founder and Chief Artistic Officer Naomi Watts, who will probably be on-site to attach with clients and champion the menopause dialog. The expertise will characteristic an academic panel, moderated by Credo Magnificence CEO and Co-Founder Annie Jackson, and that includes menopause-trained medical doctors and business consultants.

“As we broaden our dedication to wellness, inside and outside, we acknowledge that completely different life levels deliver completely different wants. Naomi Watts has been instrumental in bringing perimenopause and menopause into on a regular basis dialog, and partnering together with her and Stripes Magnificence was a pure match. Girls deserve help, options, and area to navigate this chapter with confidence. We’re seeing extra curiosity on this space from our clients, and their cult-favorite Vag of Honor fills a niche in our assortment – we haven’t had something fairly prefer it earlier than,” shares Jessica Trieber, VP of Manufacturers at Credo Magnificence.