Beauty
CoverGirl Launches First-Ever Tubing Mascara
Nov
Drugstore mascara is in a lane of its personal. Whereas it’s true that drugstore make-up has developed over time, changing into extra inclusive and revolutionary, the tubes of mascara discovered at CVS and Walmart have persistently delivered. However that hasn’t stopped manufacturers like CoverGirl from pushing the envelope. Its newest assortment, the Eye Enhancer Wrap Mascara ($13), formally launched right now and is rapidly taking off within the magnificence group.
CoverGirl isn’t any stranger to viral fame. Should you’re of a sure age, you most likely recall the hysteria Lash Blast precipitated when it launched. The unique chubby orange tube was the middle of many YouTube movies and the subject of magnificence boards throughout the web. Because the model’s first tubing mascara, the Eye Enhancer Wrap Mascara is poised to do the identical. On TikTok, followers are sharing a well-known reward whereas exhibiting off the lash-extension-like outcomes.
Tubing expertise has fully modified the mascara class. As an alternative of coating the lashes with inky pigments susceptible to clumping and smudging, tubing formulation wrap every lash with washable tubes that add size and quantity. Nevertheless, they’re greatest promoting level is longevity. The tubes are designed to final and may simply be eliminated with little effort.
Whereas this innovation is much from new, CoverGirl’s mascara presents one thing distinctive. The tapered brush options tiny combs that glide by means of and separate lashes, guaranteeing they’re evenly coated. The system is available in three daring shades—black, espresso and midnight—and is formulated to be sweat-proof and water resistant.
Affordability and efficiency are the pillars that’ve made drugstore mascaras beloved. CoverGirl’s Eye Enhancer Wrap Mascara sticks to that ethos, delivering lengthy and lifted lashes underneath ten {dollars}. The complete assortment is now out there at CoverGirl.com, Goal and different mass-market and drugstore retailers nationwide for $13. Followers also can snag a tube of their favourite colour on the TikTok store.
Store CoverGirl’s New Tubing Mascara
