Paris Packaging Week guarantees a “festive and artistic” twenty fifth version

Constructing on the success of 2025, which noticed a 27% rise in customer numbers, Paris Packaging Week guarantees a “festive and artistic” 2026 version. With greater than 900 exhibitors anticipated, Paris Packaging Week 2026 (ADF, PCD, PLD and Packaging Première) [1] is ready to be Europe’s greatest occasion for packaging throughout the aerosol, magnificence, premium drinks, and luxurious markets.

“ICONIC spirit”

The occasion’s twenty fifth version will probably be held underneath the banner of the ICONIC spirit, for “Innovation, Creativity, Excellent, Community, Inclusion, Celebration.”

Key highlights embody the return of the Pentawards Pageant, and the brand-new Innovation Awards Gala Occasion on the Pavillon Vendôme, happening the evening earlier than the present opens. Bringing all sectors of the occasion* underneath one roof for a single, prestigious celebration, the Gala Occasion will launch the occasion and honour the winners in a festive, networking-focused environment.

The 2026 version will even embody new areas devoted to sustainable innovation, such because the Refill & Reuse Zone, spotlighting breakthrough options in refillable and reusable packaging.

“This twenty fifth version has a particular resonance: all of it started with PCD in 2001, centered on the sweetness market, and since then, Paris Packaging Week has continued to develop and diversify alongside the trade,” says Josh Brooks, Co-Director of Paris Packaging Week. “Our ambition for 2026 is to ship a really ICONIC expertise – inspiring, related, and forward-looking – celebrating the innovation, creativity and expertise shaping the packaging of tomorrow.”

Innovation takes centre stage

This 12 months welcomes 155 new exhibitors – together with Carré d’Ébène, Drago, MCC France Ouest and Thepenier Pharma & Beauty, bringing a recent wave of creativity, new concepts and daring tasks to the occasion.

Among the many present’s new choices, the Refill & Reuse Zone is shaping as much as be a key attraction this version. Devoted to sustainable innovation, this new space is organised in partnership with the New European Reuse Alliance (New ERA) – Europe’s main affiliation selling refillable and reusable options. It would shine a highlight on the pioneers of reusable packaging and the improvements redefining packaging inside a round, sustainable and fascinating mannequin.

Launched in 2025 as a hub for innovation, the Discovery Zone returns with 20 start-ups, new supplies and merchandise, and a preview of rising applied sciences.

Following its success final 12 months, the PCD Full-Service Zone will even be again for a second version, with a bigger house and extra exhibitors.

Design and developments

A world landmark for packaging design, the Pentawards Pageant can also be returning to Paris Packaging Week on 5 and 6 February 2026. The occasion will function two days of talks, debates and immersive experiences, providing a deep dive into the design developments and improvements shaping the way forward for packaging.

For the second consecutive 12 months, Paris Packaging Week will even current its Views 2026 Pattern Report, themed “Cool & Acutely aware”. Designed as a key reference for the trade, the report explores some of the highly effective actions in packaging at this time: designs that stability desirability, aesthetics and sustainability. “Cool & Acutely aware” displays a brand new era of packaging — lovely, considerate, and accountable — the place creativity and ethics go hand in hand.