Supergoop appoints ex-Amazon Well being & Magnificence GM Melis del Rey as incoming CEO

SPF-focused model Supergoop! has appointed Melis del Rey as Chief Govt Officer and Board Director.

Del Rey, who most lately served as Basic Supervisor of Amazon US Well being & Magnificence, is credited with remodeling the platform right into a powerhouse within the status magnificence market. She’s going to relocate from Seattle to New York and assume her new function on December 8.

She brings over 20 years of expertise within the world magnificence and client merchandise business. She started her profession as an engineer and researcher in academia, incomes a Ph.D. in New Product Improvement & Engineering Design and a B.Eng. in Manufacturing Engineering and Operations Administration from The College of Nottingham. She introduced that technical rigor to Procter & Gamble, the place she spent greater than a decade in advertising and marketing and gross sales management roles throughout the corporate’s world magnificence portfolio. Over the previous 11 years, she constructed and scaled Amazon’s world Well being and Magnificence companies, remodeling the wonder providing from a replenishment-driven channel into a number one magnificence vacation spot, acknowledged for its immersive, progressive, and customized purchasing experiences. She additionally serves on the Board of Beauty Govt Girls (CEW), a number one non-profit group advancing girls’s management within the magnificence business

“Melis is a dynamic and visionary chief with a confirmed observe document of constructing world manufacturers, strengthening retail partnerships, and delivering distinctive client experiences,” stated Edgar Huber, Chairman of the Board, Supergoop!. “Her progressive strategy to model constructing and deep experience throughout magnificence, e-commerce, and omnichannel technique make her uniquely suited to guide Supergoop! into its subsequent period of development.”

Gregory Polcer, who has been serving as Interim CEO since Could 2025, will work intently with Ms. del Rey to make sure a clean management transition. Mr. Polcer will proceed to serve on the Supergoop! Board of Administrators.

“Supergoop! is a type of uncommon manufacturers that defines a class relatively than merely collaborating in it,” stated Ms. del Rey. “The model’s dedication to innovation, training, and joyful solar safety has already remodeled how individuals take into consideration SPF. I’m thrilled to assist speed up that momentum — increasing our influence, deepening client connection, and bringing Supergoop!’s mission into extra routines all over the world.“