YSL’s Lash Latex Mascara Survives the Winter Winds

I might most likely purchase any magnificence product Alex Consani was promoting, which is harmful for me contemplating her line of labor. The excellent news is she appears to select those I might need anyway.

This week, YSL Magnificence is introducing their latest mascara—Lash Latex Lengthening & Sculpting Mascara—alongside a marketing campaign fronted by the mannequin. The most recent addition to an already-impressive mascara choice, Lash Latex was “designed to ship sculpted size, all-day elevate, and conditioned, versatile lashes.” All good issues, clearly.

Preserve studying to study every part about Consani’s position within the marketing campaign and the brand new launch, plus our trustworthy overview.

The Inspiration

In a press launch, the model defined that it selected Consani for the marketing campaign as a result of her presence echoes the product’s “daring, modern efficiency.”

“Her fashionable, expressive aesthetic completely mirrors the mascara’s dynamic, high-definition end,” they defined.

If you are going to be in comparison with mascara… this can be a good one.

“Engineered with couture-level expertise, Lash Latex stretches efficiency past conference: lengthening every lash with precision, softening with each swipe, and locking in elevate that lasts,” added the model. “This launch marks the following evolution in high-impact lash artistry.”

The Product

In comparison with YSL’s fan-favorite volumizing mascara, Lash Conflict Excessive Quantity Mascara, and its XXL brush, Lash Latex’s lash sculpting brush options 496 micro bristles to ensure every hair will get its elevate.

The formulation is infused with hyaluronic acid and iris Florentina, which is able to contribute to softer-feeling lashes over time. The ophthalmologist-tested formulation is protected for delicate eyes (even the most delicate, they are saying!) and sweat resistant even after a exercise.

In an instrumental take a look at, lashes have been as much as 1.6X longer and lifted for as much as 24 hours. A client take a look at additionally confirmed a 39% enhance in curl and clump-free utility.

The Assessment

“I’ve teeny-tiny lashes that get overwhelmed by an enormous fluffy brush, so I’ve at all times felt not noted of the Lash Conflict hype. Fortunately, Lash Latex’s spiky, cone-shaped brush is far more my pace. All these little bristles seize every of my (sparse) lashes, separating and lifting them for an extended, fanned-out impact. Most spectacular, nonetheless, is the formulation’s endurance. Within the winter, my eyes water as quickly as I go away the home, however this stays put even on the coldest days with no smudging or flaking to talk of. When you’re searching for lengthy, outlined lashes that won’t budge, you are going to wish to hit add to cart, now.” —Bella Cacciatore, senior information editor