Unilever reshapes international advertising management as Leandro Barreto takes expanded CMO position

THE WHAT? Unilever has appointed Leandro Barreto to an expanded position as Chief Advertising Officer, Unilever and Magnificence & Wellbeing, efficient 1 January 2026, because the group brings its enterprise-wide advertising agenda nearer to its Enterprise Teams.

THE DETAILS Barreto, at present CMO of Unilever’s Magnificence & Wellbeing Enterprise Group, will assume accountability for Unilever’s international advertising technique whereas retaining management of the Magnificence & Wellbeing portfolio. The transfer follows a number of years of promoting transformation underneath Chief Development & Advertising Officer Esi Eggleston Bracey, who will go away the corporate on the finish of January 2026 after eight years. Eggleston Bracey joined Unilever in 2018, initially main Magnificence & Private Care in North America earlier than taking over the enterprise-wide advertising position, the place she oversaw modifications to how the group builds demand and engages shoppers globally. A transition interval is deliberate throughout January 2026.

THE WHY? By consolidating international advertising management extra intently with Enterprise Group execution, Unilever is in search of to speed up affect throughout its model portfolio amid growing digital complexity and aggressive strain in magnificence and private care.

Supply: Unilever