+ excellent timing for me! Meet the brand new Blue Apron with extra flexibility and an a la carte mannequin that’s so handy! This publish is sponsored by Blue Apron. Use the code KATHEATS to get 50% off your first two orders
For those who’ve been round right here for some time, I’ve used Blue Apron on and off since 2020. Through the years, it’s been a type of providers I come again to throughout particularly busy seasons or when a have to delegate meal planning to another person’s mind! We had been common subscribers for years, and I’ve at all times cherished Blue Apron as one of the best steadiness of connoisseur, portion dimension, and recipe sorts. With my current life change, I paused my subscription and have been winging dinners a bit extra – till not too long ago once I realized a couple of la carte ordering!
What’s Modified with the New Blue Apron?
Final yr Blue Apron quietly rolled out a main re-brand — and actually, the timing couldn’t be higher for my life proper now. The largest change? Blue Apron is not subscription solely!
Can You Order Blue Apron And not using a Subscription?
As a substitute of getting to join weekly packing containers, now you can order meals à la carte, everytime you need them. Meaning no strain to get a field each single week — you possibly can order for the weeks you really want assist with dinner.
For me, that is big. Cooking for one appears to be like very totally different than cooking for a household, and my weeks aren’t at all times predictable. The weeks when I’ve the boys all weekend, we undoubtedly eat rather more meals! Mazen and I’ve began cooking collectively extra, and Blue Apron recipes are really easy for us each to comply with. Once I’m alone, I are likely to have extra easy dinners. Except I’m having associates over, after which Blue Apron made cooking for 4 utilizing an Assemble & Bake recipe really easy!

You Can Nonetheless Save by Subscribing
For those who do just like the rhythm of a subscription, Blue Apron nonetheless presents one — and also you’ll get a reduction if you subscribe, which makes the meals cheaper total.
I recognize that that is now elective as an alternative of required. You may:
- Order one-off meals if you want flexibility
- Or arrange a subscription for months can be busy and lower your expenses doing it
It feels rather more customizable than it was.

Extra Meal Choices (and Much less Prep When You Need It)
One other factor that’s modified with the re-brand is the number of meals obtainable. Blue Apron has expanded properly past the traditional “cook-from-scratch” meal kits.
Now you’ll discover:
- Conventional Meal Kits – pre-portioned elements and step-by-step recipes
- Assemble & Bake meals – recipes that come collectively rapidly with little or no prep (MY FAVORITE TYPE!)
- Dish – ready meals which are able to warmth and luxuriate in for nights when cooking simply isn’t occurring

I like with the ability to combine and match relying on my week. Some nights I wish to cook dinner and unwind within the kitchen; different nights I need dinner for one on the desk quick.
How I’m Utilizing the New Blue Apron Proper Now
One of many first instances I actually appreciated this new flexibility was once I hosted a pal dinner. I ordered Blue Apron for that particular week so I didn’t must stress about what number of parts to plan, of venture with a recipe, or add extra grocery purchasing. The Assemble & Bake meals are so nice, and I simply did some simple prep and put them within the oven when visitors arrived.

A Few of My Previous Blue Apron Posts
Closing Ideas
For those who tried Blue Apron years in the past and bounced off as a result of the subscription felt like an excessive amount of, this new model is price one other look. The recipes nonetheless really feel considerate and elevated, however the way in which you order is rather more relaxed and real looking.
For the place I’m in life proper now — cooking for one, balancing flexibility with comfort — this re-brand appears like precisely what I would like. And I like that I can hold it in my again pocket for the weeks once I need dinner to be just a bit simpler.
Wish to Attempt the New Blue Apron?
For those who’re curious to attempt Blue Apron’s new, extra versatile method, you need to use the code KATHEATS to get 50% off your first two orders. It’s an effective way to check out a couple of meals — whether or not that’s for a busy workweek, a internet hosting occasion, or simply to attempt one thing new — with out committing to something long-term.






