Selena Gomez’s Uncommon Magnificence expands into Ulta nationwide

Uncommon Magnificence by Selena Gomez will broaden into mass specialty retail, with Ulta Magnificence set to inventory the model in additional than 1,500 US shops and on Ulta.com starting subsequent month.

Ulta’s announcement comes because the retailer continues to stipulate plans for 2026 assortment “newness” following its newest reported quarter. As beforehand reported by CosmeticsDesign, “our retailers have been exhausting at work in creating their plans for fiscal 2026, we’ve an thrilling pipeline of newness,” Kecia Steelman, Ulta Magnificence president and CEO, stated through the firm’s earnings name in December.

‘An thrilling new chapter for the model’

The model stated its Ulta rollout is designed to broaden entry to its core assortment and units. “I’m so excited to deliver Uncommon Magnificence to Ulta Magnificence,” stated Selena Gomez, Uncommon Magnificence founder and creator, in a press assertion.

“I began Uncommon Magnificence to assist folks really feel seen and celebrated as they’re,” she added, and “increasing means we get to share that mission with much more folks, and that makes me actually proud.”

Uncommon Magnificence CEO Scott Friedman framed the enlargement in distribution phrases. “Uncommon Magnificence’s enlargement into Ulta Magnificence marks an thrilling new chapter for the model,” Friedman stated in the identical press launch. “Our purpose is to make folks really feel good and that features making it simpler for our neighborhood and Ulta Magnificence friends to seek out our merchandise.”

Alignment with Ulta’s plans for 2026

Ulta has hinted at assortment planning and upcoming launches like Price Magnificence as a part of its broader merchandising work. “Our merchandising imaginative and prescient is to essentially curate and encourage friends with the very best magnificence and wellness assortment for all life phases,” Steelman stated through the December earnings name.

She additionally pointed to a robust pipeline extending into the following fiscal 12 months. “Backside line, I really feel actually nice about what I’m seeing for 2026,” Steelman stated.

Retailer-first visitor donation model partnership

Alongside the rollout, Ulta Magnificence confirmed it should run its first visitor donation partnership with a model. All through February, in-store buyers can donate at checkout, with 50% of every contribution directed to the Ulta Magnificence Charitable Basis and 50% to the Uncommon Affect Fund. The press launch acknowledged donations will not be tied to any particular product buy.

“We’re thrilled to rejoice Ulta Magnificence’s partnership with Uncommon Magnificence by way of our first-of-its-kind donation initiative with the Uncommon Affect Fund,” Steelman stated within the press launch. “Supporting and giving again to our neighborhood by way of the Ulta Magnificence Charitable Basis is core to our DNA,” she added.

Assortment and exclusives at launch

Ulta Magnificence stated the preliminary lineup will embrace greatest sellers and hero collections, together with Tender Pinch Liquid Blush, Forehead Concord Versatile Lifting Gel, and Heat Needs Easy Bronzer Stick, in addition to two Ulta-exclusive kits: Selena’s Most-Beloved 3-Piece Set and Selena’s Lash & Forehead Duo.

“Uncommon Magnificence is a really one-of-a-kind model, not just for the merchandise however for the aim on which the model was constructed,” stated Lauren Brindley, chief merchandising and digital officer at Ulta Magnificence within the launch. “That’s why we’re so proud to deliver Uncommon to Ulta Magnificence and drive its influence additional,” she added.

Uncommon Magnificence chief gross sales officer Kim Magee stated the model is concentrated on attain whereas preserving its positioning constant. “Increasing into Ulta Magnificence offers us a possibility to achieve a completely new viewers whereas staying true to our founding mission of breaking down unrealistic requirements of perfection,” Magee stated within the assertion, and “we’re excited to proceed to share this message and produce our fan favourite merchandise to new prospects.”

Ulta Magnificence stated the partnership will likely be supported with devoted merchandising in shops and on Ulta.com, together with customized fixtures, product shows, and window banners, plus co-branded reward playing cards.

Uncommon Magnificence will likely be out there at Ulta Magnificence shops nationwide and on Ulta.com beginning February 1, 2026.