How magnificence manufacturers kicked off 2026

This month, magnificence and private care firms, together with Dove, Sephora Canada, and Vaseline, introduced campaigns throughout sports activities, social media, instructional, and neighborhood areas, signaling continued funding in experiential advertising, activations, and shopper engagement in 2026.

Sol de Janeiro launches January magnificence marketing campaign centered on self-talk and self-celebration

Sol de Janeiro introduced a January advertising marketing campaign titled Interior Monologue, Rewritten, positioning the initiative round reframing self-talk as a part of a seasonal reset for customers.

The marketing campaign options comic Meg Stalter and actress Jaz Sinclair to assist the model’s newest launch of Rosa Charmosa Dewy Cream and Cheirosa 91 Fragrance Mist, with distribution centered on Sephora and the model’s DTC platform.

“Our internal voice will be our greatest critic or our greatest fan,” stated Heela Yang, co-founder and CEO of Sol de Janeiro, in a press assertion, and “this marketing campaign is about selecting celebration, catching your self in these quiet moments and assembly them with kindness and laughter.”

In keeping with the corporate, the marketing campaign attracts on the which means of the model’s identify, translated as “Solar of January,” and is designed to align emotional storytelling, expertise partnerships, and product visibility throughout a interval when magnificence manufacturers usually emphasize renewal-focused messaging.

Vaseline prompts winter sports activities partnership with Beau Allen in Philadelphia

Vaseline rolled out a January advertising initiative in Philadelphia centered on cold-weather pores and skin safety in partnership with retired soccer participant and native fan Beau Allen.

The marketing campaign positioned Vaseline Authentic Therapeutic Jelly as a game-day pores and skin barrier answer, combining in-person engagement at Lincoln Monetary Area with neighborhood donations by means of the Vaseline Therapeutic Undertaking.

“Spending time outside in chilly climate will be robust on pores and skin, and that’s one thing Philly followers perceive properly,” stated Kate Godbout, head of Vaseline model, North America, in a media launch. “The power of this neighborhood made it the right place to convey this Vaseline hack to life — combining game-day ardour with Vaseline’s long-standing dedication to serving to defend pores and skin from dryness and supporting communities past the season,” she added.

As a part of the initiative, the model distributed merchandise to followers throughout the Philadelphia Eagles’ last regular-season dwelling sport and donated greater than 1,000 Vaseline Winter Therapeutic Kits to native organizations.

Dove returns Scorching Seats platform with Recording Academy partnership for 2026 Grammy Awards

Dove introduced a January advertising initiative tied to music tradition with the return of its Scorching Seats platform and a brand new official partnership with the Recording Academy forward of the 2026 Grammy Awards. The activation is constructed across the firm’s just lately launched Complete Physique Deo product and provides followers entry to stay music experiences all year long, together with the prospect to win seats on the Grammy Awards in Los Angeles by means of a sweepstakes-driven initiative.

In keeping with the model, the marketing campaign will launch with a January sweepstakes activation and will probably be supported by social content material and promoting tied to the Grammy Awards broadcast.

“Fan engagement is the last word cultural foreign money, and Scorching Seats proved it in yr one,” stated Kevin Tolson, head of Dove & SheaMoisture deodorants at Unilever, in a press assertion, “with 95% of younger adults craving real-world experiences that tie again to what they love on-line, we’re taking it up a notch in yr two by scaling this system to show these out-of-reach moments into actual fan entry.”

First Assist Magnificence named official skincare companion of Workforce USA for Milano Cortina 2026

First Assist Magnificence introduced a January advertising partnership naming the model the official skincare supplier for Workforce USA on the Olympic and Paralympic Winter Video games Milano Cortina 2026.

As a part of the activation, the model will present athletes with its Extremely Restore Cream and have Olympic snowboarder Jamie Anderson and Paralympic cross-country skier Sydney Jo Peterson as model representatives all through the Video games.

“We couldn’t be extra proud to sponsor Workforce USA at Milano Cortina 2026, and this partnership is very significant because it marks our very first collaboration on the earth of sports activities, supplying Workforce USA with our most protecting, hydrating skincare looks like a pure alignment as we enter this thrilling new period,” stated Catherine D’Aragon, CEO of First Assist Magnificence in a press assertion.

The partnership represents the model’s first Olympic and Paralympic Winter Video games activation below mum or dad firm Procter & Gamble and coincides with a broader rebrand and the launch of a limited-edition Dry Pores and skin Rescue Equipment throughout Sephora, Amazon, and the model’s direct-to-consumer platform.

Sephora reopens Sephora Squad Canada creator program for second yr

Sephora introduced the return of Sephora Squad Canada for January, reopening functions for the creator program as a part of its ongoing advertising and neighborhood engagement technique within the Canadian market.

The initiative will choose ten creators from throughout Canada to take part in content material creation, model collaborations, mentorship, and networking alternatives, with the brand new cohort scheduled to be revealed in spring 2026.

“The response to our first yr of Sephora Squad Canada strengthened what we’ve all the time recognized – Canada is dwelling to an extremely proficient and various creator neighborhood,” stated Allison Litzinger, SVP, advertising at Sephora Canada, in a press assertion.

“As we construct on that momentum, we’re persevering with to spend money on creators whose voices embody our values and our perception that everybody belongs in magnificence,” she added.

In keeping with the retailer, functions will open January 19 and can be found to Canadian-based creators aged 18 and older who produce beauty-focused content material throughout platforms, together with Instagram, TikTok, and YouTube.

HYDRINITY expands Hyaluronic Acid Month with new physique and retinal launches

HYDRINITY Accelerated Pores and skin Science introduced the return of Hyaluronic Acid Month for January, marking the second yr of the tutorial advertising initiative centered on hydration science and hyaluronic acid consciousness.

The 2026 activation aligns with the model’s growth into physique care by means of the launch of ENCORE Physique Hydrator and the debut of RetaXome Day by day Retinal Hydrator, extending its Supercharged Hyaluronic Acid platform into new classes. “12 months two of Hyaluronic Acid Month represents an thrilling evolution for HYDRINITY,” stated Keith O’Briant, CEO of HYDRINITY Accelerated Pores and skin Science, in a press launch.

All through January, the model will assist the marketing campaign with instructional content material, supplier engagement, and promotional exercise, together with a Hyaluronic Acid Month sweepstakes throughout its social platforms geared toward driving consciousness throughout each skilled and shopper audiences.