Molly Sims’ YSE Magnificence eyes US retail development

Silas Capital led the spherical with participation from L Catterton and present buyers Willow Progress Companions and Halogen Ventures.

The corporate stated the funding might be used to help growth throughout Sephora shops in america, product growth and continued funding in e-commerce.

Capital helps scaling inside specialty retail

Based by entrepreneur, actress/producer, and podcast host Molly Sims, YSE Magnificence launched in 2023 and entered brick-and-mortar retail in June 2025 by an unique partnership with Sephora. The corporate stated it expects to greater than double its Sephora enterprise in 2026 whereas persevering with to develop on-line gross sales.

“There’s a lot synergy between our model, the manufacturers within the Silas portfolio and L Catterton’s deep strategic data of the class,” Sims stated in a press assertion. “Each corporations deeply perceive the sort of girls we communicate to… what she wears, what she values and the way she strikes by the world.”

Sims characterised this synergy between the organizations as a think about choosing the funding companions. “It looks like a real alignment in imaginative and prescient and viewers, making it the proper match,” she stated. “This partnership isn’t simply strategic – it’s a shared philosophy and a mutual understanding of what’s going to gas us and the place we need to take the model subsequent.”

In accordance with the corporate, YSE Magnificence delivered 120% income development in 2025 and is projecting greater than 80% development in 2026, with income anticipated to strategy $30 million subsequent yr.

Investor curiosity in age-specific magnificence positioning

YSE Magnificence is positioned round girls aged 35 and older, with a deal with clinically examined merchandise designed for simplified routines. The model’s portfolio consists of exfoliating pads, eye remedies and complexion-focused merchandise positioned on the intersection of skincare and make-up.

“Molly’s approachable, but authoritative voice has been a key driver in constructing the loyal and engaged neighborhood supporting the unimaginable momentum for YSE Magnificence,” stated Brian Thorne, accomplice at Silas Capital, in a press launch. “Leveraging her insider community of dermatologists, estheticians and make-up artists, she has curated a lineup of multi-functional skincare-meets-makeup necessities that cater to an underserved Gen X buyer that calls for results-driven magnificence.”

Thorne stated Silas Capital plans to help development throughout channels. “We’re thrilled to accomplice with Molly for this subsequent chapter,” he added, “supporting each the model’s spectacular e-commerce momentum, in addition to its shortly scaling wholesale growth with Sephora.”

Funding follows latest L Catterton exercise in magnificence

The YSE Magnificence deal follows earlier magnificence and private care investments by L Catterton, together with enterprise/minority investments in personalised hair and skincare model Perform of Magnificence in 2020, minimalist magnificence model MERIT in 2021, and Swedish vegan haircare model Maria Nila in 2023.

As beforehand reported by CosmeticsDesign, in 2024, the agency entered right into a strategic partnership with Stripes Magnificence, the menopause-focused skincare model co-founded by Naomi Watts. On the time, Whitney Casey, a accomplice at L Catterton, shared that the personal fairness agency is “proud to spend money on girls and contribute to creating a well being platform to handle the complete vary of ladies’s distinctive way of life wants.”

YSE Magnificence stated it’ll proceed to spend money on product growth and operational scale because it deploys the Sequence A capital.