Tarte Form Tape Week 2026: Particulars and Dates

Viral magnificence merchandise now dominate the business, with social media stats usually displayed alongside gadgets in magnificence superstores and on-line storefronts. However 10 years in the past, it was a distinct story. Viral magnificence was simply starting to take off, and in 2016, Tarte broke the web with its now-iconic Form Tape Concealer. Because the tenth anniversary approaches, it solely is smart to rejoice in an enormous method. Enter Form Tape Week.

Whereas this isn’t Tarte’s first Form Tape Week—the model rolled out a related sale in 2025—this 12 months guarantees extra for make-up lovers. Blushes, brushes and signature collections are all a part of the lineup (extra on that in a second), however the star is the unique Form Tape Concealer, which might be marked down 40 % beginning Sunday.

When Is Form Tape Week?

The festivities start January 18 and run for a full seven days. The week is filled with offers on a number of the model’s hottest merchandise, together with 56 % off magnificence wands, Sculpt Tape, Glow Tape and choose blushes, plus 63 % off the viral Icing Assortment. On the middle of all of it is the Form Tape Concealer, priced at $19.20—its lowest worth to this point.

Form Tape Week offers can be found to everybody on the model’s web site and at collaborating magnificence retailers, however loyalty members get an additional perk. With any Form Tape Concealer buy, members will obtain a Form Tape allure whereas provides final.

What to Purchase Throughout Form Tape Week

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Form Tape Concealer (initially $32, drops to $19 on January 18)

When you’re of a sure age, you little doubt bear in mind Tarte Form Tape’s iconic run, which went on to outline the 2016 make-up period. The creamy components delivers most protection with a matte end that stays put for hours. Plus, it is available in 64 shades.

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Sculpt Tape Contour (initially $36, drops to $16 on January 18)

Contour developments have softened through the years, and this wand is a straightforward solution to obtain a contemporary, sculpted look. The components is deeply pigmented, and the cushion applicator makes precision a breeze.

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Concealer Paw Brush (initially $29, drops to $15 on January 18)

The Paw Brush has change into a viral instrument for flawless concealer software. When you’re stocking up on Form Tape this week, it’s price including this one to your cart, too.