Moi Aussi enters the boys’s hand care section, supported by Fiabila

The model was born from the conviction that males are actually prepared to handle themselves, however that the market has by no means actually spoken to them. As a result of an absence of appropriate merchandise and clear cultural references, hand take care of males continues to be perceived as secondary, and even taboo. To penetrate this section, the model opted for a easy resolution constructed on merchandise which are efficient, particularly designed for males’s pores and skin and a part of a peaceful and up to date aesthetic universe.

To meet its ambition of providing males a variety of fresh, high-performing, and culturally related hand care merchandise and nail polishes, Moi Aussi has partnered with Fiabila, a worldwide knowledgeable in nail magnificence.

Hand and nail magnificence for males

Fiabila has formulated two technical remedies for Moi Aussi: a Restore Remedy (Soin Réparateur), designed as an invisible protect for cuticles and fragile areas, it helps to nourish, soothe and restore moisture; and a Remedy Remedy (Soin Remedy), which protects, smooths and strengthens the nail whereas offering a matte, pure and undetectable end — an excellent resolution for males in search of a clear and discreet outcome.

As well as, Moi Aussi can be providing a set of six nail polishes, which was additionally formulated by Fiabila. The model has opted for a steadiness between naturalness and efficiency. Vegan and 83.5% bio-sourced, the “21-free” [1] formulation are crafted with out petrochemical solvent odor and obtain a mean put on time of 5.9 days, confirmed by licensed testing.

Coup de vent, Jour de mistral, Brume matinale, Orage nocturne… every shade strives to inform a narrative, providing a brand new imaginative and prescient of masculine expression — delicate, refined, and chic.

“With Moi Aussi, we aren’t looking for to create simply one other product, however to legitimise a gesture that has lengthy been uncared for. Hand care turns into an act of well-being, expression and self-recognition,” explains Fadi Mroueh, founding father of the model.

All Moi Aussi merchandise are made in France.