Eurazeo divests its minority stake in perfume model Ex Nihilo to L Catterton

Two years into their partnership, Eurazeo and the founders of Ex Nihilo have chosen to open the following chapter for the French high-end fragrance model by promoting a major minority stake to L Catterton, the world’s largest consumer-focused personal fairness agency.

Based in Paris in 2013 by Sylvie Loday, Olivier Royère, and Benoît Verdier, Ex Nihilo has earned worldwide approval for its iconic creations, Fleur Narcotique and Blue Talisman, establishing itself as one of many fastest-growing luxurious fragrance homes worldwide. The corporate can also be identified for its modern personalization providers.

Beneath the phrases of the settlement, Eurazeo will promote its whole stake in Ex Nihilo, whereas the founders and administration are to reinvest considerably alongside L Catterton, their new accomplice to help the model’s subsequent section of improvement.

“Over the previous two years, our partnership with Eurazeo has enabled Ex Nihilo to strengthen its construction and speed up progress in France and internationally. This strong collaboration has strengthened our group and supported our enlargement into new markets. As we enter a brand new section of improvement, we stay dedicated to preserving the inventive DNA on the coronary heart of our Home whereas establishing Ex Nihilo as a world chief in its class,” stated Sylvie Loday, Olivier Royère, and Benoît Verdier, co-founders of Ex Nihilo.

“Ex Nihilo has doubled in scale, reached EUR 100 million in retail gross sales, and continues to develop by way of the worldwide success of its iconic creations. With L Catterton succeeding Eurazeo as our new shareholder, we share a transparent and uncompromising ambition: to construct Ex Nihilo into a world luxurious icon, with a powerful concentrate on the USA and our core nations, accelerated digital enlargement, in addition to an unwavering  dedication to creativity, high quality, and model desirability,” they added.