The rising energy notes reshaping high-quality perfume

Key takeaways on raspberry & cherry notes in high-quality perfume

• Raspberry is likely one of the quickest‑rising perfume notes, with Spate reporting a +363.6% surge in searches in 2025.
• TikTok creators are driving visibility by way of raspberry‑centered opinions, layering concepts and product suggestions.
• Business specialists say shoppers need daring but refined fruity notes that really feel expressive relatively than overly candy.
• Cherry, raspberry, dragon fruit and strawberry proceed to realize traction, alongside rising tropical notes like peach, mango and banana.
• Manufacturers are reimagining fruit accords with deeper, extra complicated pairings comparable to oud, tonka and Sichuan pepper.

Pink berries have turn out to be a modern perfume observe for perfumers to work with, and this development is forecast to develop this yr.

Yves Saint Laurent not too long ago unveiled its latest creation, Libre Berry Crush Eau de Parfum, which mixes raspberry notes with coconut, vanilla, lavender and orange blossom – all housed in a bottle designed in a wealthy berry tone to stress the inclusion of raspberry as a observe.

How fruity accords are evolving for 2026 and past

The hashtag #raspberryfragrance has attracted 81.9K views on TikTok and is used throughout content material that includes raspberry‑famous perfumes, opinions, layering mixtures and creator suggestions.

Creators utilizing this hashtag typically talk about subjects comparable to: “Greatest perfumes with raspberry notes”, “High 5 raspberry perfumes”, “Which fragrance smells like raspberries?” and “Raspberry fragrance layering combos.”

In response to Spate, raspberry was one of many quickest‑rising perfume notes of 2025. The buyer traits firm reported a +363.6% yr‑over‑yr improve in searches for raspberry perfumes.

In response to Karla Woolley, Head of Shopping for at UK perfume retailer The Fragrance Store, there may be robust client demand for fruit‑led perfumes that may regularly reinvent themselves. She highlighted that berry scents have loved a number of profitable years – with launches comparable to Tom Ford Misplaced Cherry, Burberry Her and Miu Miu Miutine – and that raspberry is now the rising observe to observe.

“Sweeter than redcurrant but sharper and extra characterful than strawberry,” she explains. “Current launches comparable to Jimmy Choo I Need Choo with Love present rising curiosity within the observe, alongside a number of upcoming launches set to highlight raspberry.”

Woolley notes that customers are on the lookout for fruit notes that really feel daring however refined. “Raspberry gives sweetness with persona, making it good for perfumes that really feel expressive relatively than overly sugary,” she shared.

One instance is Room 1015’s Cherry Punk, the place cherry is paired with leather-based, Sichuan pepper, black vanilla and tonka bean.

In response to Christina Kamester, who’s Head of Fragrances at INCOS fragrance model SO…?, fruity scents will proceed to flourish in 2026, with cherry remaining a dominant observe alongside raspberry, dragon fruit and strawberry.

Kamester mentioned these are “now reimagined past their once-juvenile fame.”

She additionally added that yellow and tropical fruits are rising in reputation – together with peach, mango, passionfruit and even banana – and are more and more being paired with deep notes like oud for distinction and complexity.