Supergoop! appoints Lauren Weinberg as new CMO to drive long-term development

SPF-focused model Supergoop! has named Lauren Weinberg as Chief Advertising and marketing Officer, efficient February 2, 2026

Ms. Weinberg joins Supergoop!’s govt management workforce to supervise model, social and development advertising and marketing, product innovation, inventive, client insights, strategic partnerships, and communications as the corporate continues to steer the class in making on a regular basis solar safety higher, enjoyable, inclusive and high-performing.

“Lauren is a world-class advertising and marketing chief with a uncommon means to stability creativity, efficiency, and operational rigor,” mentioned Melis del Rey, Chief Government Officer of Supergoop!. “As Supergoop! continues to develop and introduce tens of millions of latest shoppers to SPF as a each day ritual, Lauren’s management will probably be instrumental in strengthening our model, deepening client connection, and fueling long-term demand.“

Ms. Weinberg brings greater than 20 years of expertise main transformation throughout among the world’s most influential know-how and client corporations. Most just lately, she served as Chief Advertising and marketing Officer at Peloton. Prior, she served as Chief Advertising and marketing and Communications Officer at Sq., launching its first international model marketing campaign, and supporting main acquisitions together with Weebly and Afterpay. Earlier in her profession, Ms. Weinberg held senior management roles at Yahoo, MTV, AOL, Nielsen, and comScore.

“I’ve been a loyal Supergoop! consumer for years, so this position feels private,” mentioned Ms. Weinberg. “The model has executed one thing extraordinary—it’s made each day SPF one thing folks really need to use, and that’s not a small factor when sunscreen is the one of the crucial efficient methods to stop pores and skin most cancers. I’m deeply grateful to Melis for this chance, and I’m excited to companion with the workforce to construct on what’s already an unbelievable basis.“

In late November 2025, Supergoop! named Melis del Rey — previously of Amazon Well being & Magnificence and Procter & Gamble — as CEO, succeeding interim CEO Gregory Polcer, who had held the position since Might 2025.