dsm-firmenich accelerates Center East enlargement with a brand new artistic lab in Riyadh

The perfume and sweetness elements firm is increasing its Center East presence with the launch of Po ONE Lab, a brand new positive perfume artistic house developed in partnership with luxurious perfume idea retailer Villa Po ONE in Riyadh.

Designed as an innovation and inspiration hub, Po ONE Lab is designed to assist perfume creation by means of experimentation, storytelling, and cultural exploration. The house brings collectively elements, artistic instruments, and olfactive narratives, reflecting dsm-firmenich’s strategic concentrate on regional relevance and long-term funding in Saudi Arabia.

“Our collaboration with Po ONE Lab represents a brand new chapter in our focus of funding in Saudi Arabia – a spotlight the place creativity, cultural expression and innovation will converge,” mentioned Olivier Viejo, VP for Tremendous Perfume, IMAT (India, Center East, Africa, Turkey) at dsm-firmenich. “It’s a house meant to encourage, the place the richness of regional traditions meets the probabilities of contemporary perfume design.”

Mr. Saeed Al-Kayar, Artistic Director and Co-Founding father of Villa Po ONE, added that the Lab will improve shopper engagement by offering a everlasting platform to share experience in perfume and luxurious.

Saudi-inspired perfume assortment

To coincide with the opening, dsm-firmenich is introducing an unique assortment of seven fragrances, every impressed by a particular Saudi vacation spot. The gathering attracts on the nation’s landscapes and cultural heritage, translating regional olfactive traditions into up to date positive perfume expressions.

The fragrances reference places together with AlUla, Riyadh, the Purple Sea, Taif, Fayfa, Al Qassim, and Hail, forming an olfactive overview of the Kingdom. The gathering was created by dsm-firmenich perfumers Honorine Blanc, Hamid Merati Kashani, Carmita Magalhães, and Abdulkader Fattouh, emphasizing the corporate’s concentrate on storytelling as a worth driver in perfume growth.

Po ONE Lab opens with a two-day program in February 2026, starting with a personal inauguration for trade companions, media, and VIP friends, adopted by a public exhibition. The initiative aligns with the corporate’s broader technique to mix native cultural perception with international perfumery experience, additional positioning Riyadh as an rising hub for perfume innovation.