REHAB. Turns into First Haircare Resident at Selfridges’ The Magnificence Spot

THE WHAT? Award-winning hair, bodycare and skincare model REHAB. has been introduced because the first-ever haircare resident at Selfridges London’s experimental retail idea, The Magnificence Spot.

THE DETAILS From 16 February 2026, REHAB. will launch The REHAB. Prescription Bar inside Selfridges, described as an elevated reimagining of the normal pharmacy. The immersive house is designed to ship expert-led, personalised consultations, permitting prospects to co-create tailor-made self-care routines that match seamlessly into their on a regular basis lives.

The residency marks a milestone for The Magnificence Spot, which spotlights revolutionary and disruptive magnificence manufacturers by way of rotating ideas. By positioning itself as a vacation spot for guided, prescription-style haircare recommendation, REHAB. goals to mix experiential retail with customised options in a high-profile London division retailer setting.

THE WHY? The partnership strengthens REHAB.’s premium retail presence whereas tapping into rising client demand for personalised, expert-driven magnificence experiences, reinforcing Selfridges’ technique to supply immersive and category-evolving ideas.

Supply: Belle PR