Natura Sells Avon Russia for €26.9m, Completes Portfolio Simplification

THE WHAT? Natura Cosméticos has accomplished the sale of Avon’s Russian operations, marking the ultimate step in its company simplification technique and sharpening its concentrate on Latin America.

THE DETAILS The Brazilian magnificence group acquired RUB 2.52 billion (roughly €26.9 million) from the transaction, with proceeds acquired on February 17, 2026. The divestment was carried out by means of its wholly owned oblique subsidiary, Avon Netherlands Holdings II B.V., which offered Avon Russia to Arnest Group.

Though comparatively small in comparison with Natura’s consolidated income base, the sale removes the corporate’s publicity to a geopolitically complicated market and follows a number of years of restructuring after the Avon acquisition. Administration described the transfer because the conclusion of its broader simplification drive, which has included shedding non-core belongings and tightening its geographic focus. Latin America—significantly Brazil—stays Natura’s core earnings engine, supported by its scale in direct promoting and multichannel distribution.

THE WHY? Exiting Russia reduces geopolitical, operational and reputational dangers linked to sanctions and supply-chain disruption, whereas reinforcing capital self-discipline and enabling Natura to prioritise profitability, balance-sheet restore and sustainable money era in its key markets.

Supply: brazilstockguide