Eco-design in motion: How Chanel reimagined the Likelihood Eau Splendide bottle

On the event of the 2025 launch of Likelihood Eau Splendide, the French luxurious home unveiled the end result of an eco-design initiative utilized to the bottle of its flagship perfume franchise.

Greater than twenty years after the debut of the primary Likelihood perfume in 2002, the target was to construct on earlier progress — most notably the mixing of 15% recycled glass — by reengineering the bottle’s steel elements, all whereas preserving its iconic magnificence.

The undertaking, led by Sylvie Legastelois, Director of Packaging Creation and Graphic Identification at Chanel Parfums Beauté, concerned greater than three years of shut collaboration between the model’s packaging groups and round ten industrial companions.

Precedence to aluminum

The target was to switch the bottle’s two main steel elements with aluminum: the zamac cap — a zinc-based alloy — and the galvanized brass bands that encircle the bottle. The problem lay in making the swap to a lighter, extra readily recyclable steel whereas preserving the technical efficiency and refined aesthetics of the unique supplies.

Deciding on aluminum halved the burden of the steel used for the cap and lowered it fourfold for the aspect bands. In keeping with Chanel, this redesign lowered the overall weight of the 100 ml Likelihood Eau Splendide bottle and its cap by 20%.

For the aspect bands, choosing aluminum as a substitute of brass additionally eliminated the necessity for galvanizing and the chemical compounds it entails.

As for the cap, CNC machining of the cold-forged aluminum part made it doable to realize the exact angles and radii required. “This innovation marks a primary within the luxurious packaging sector,” in line with TNT International, which, like Meiyume, contributed to this improvement.

The result’s a main packaging (bottle and cap) designed to be greater than 95% recyclable, with out compromising the unique aesthetic and sensory enchantment.

“Reimagining this iconic bottle was a major technical problem for our groups and companions. Due to sustained collaboration, the result’s a design that’s extra stunning, extra refined, and extra moral. Likelihood Eau Splendide completely embodies our perception that sustainability can — and will — be stunning. Slightly than a constraint, it is a chance to raise craftsmanship and redefine the requirements of luxurious,” emphasised Jeanette Coombs-Lanot, Director of Sustainable Growth at Chanel Parfums Beauté.

Award-winning innovation

This work, combining eco-design and luxurious aesthetics, was acknowledged with an Innovation Award on the Paris Packaging Week commerce present in early February.

“At Chanel Parfums Beauté, our distinctive method lies in built-in creation, the place experience, imaginative and prescient, and exacting requirements work together with out compromise. It’s by this seamless collaboration throughout our packaging groups that Likelihood Eau Splendide has been in a position to redefine the codes of luxurious,” concluded Sylvie Legastelois.