L’Oréal outperforms the sweetness market with €44bn in 2025 gross sales

Key takeaways on L’Oréal 2025 gross sales

• L’Oréal delivered +4% like‑for‑like progress in 2025, outperforming the worldwide magnificence market.
• All Divisions and areas reported progress, led by Skilled Merchandise and powerful acceleration in North America and China.
• E‑commerce handed the 30% milestone, rising at double digits.
• Strategic acquisitions, together with Kering Beauté manufacturers and an elevated stake in Galderma, arrange future enlargement in luxurious and aesthetics.
• The Group continues to prioritise innovation, AI, R&I, and operational effectivity to help long-term progress.

Gross sales for 2025 amounted to €44.05bn, up by 4% like-for-like, marking one other yr of outperformance in an bettering magnificence market.

All Divisions delivered progress, led by Skilled Merchandise, and all areas reported progress with acceleration within the second half of the yr. E‑commerce additionally grew at double digits, surpassing the 30% mark.

CEO of L’Oréal Nicolas Hieronimus mentioned 2025 was a defining yr for the group. “As we had promised, natural top-line progress accelerated quarter after quarter, boosted by the step-up in our launch plan and supported by a step by step bettering magnificence market,” he mentioned.

With gross sales up +4%, L’Oréal outpaced the sweetness market in 2025. It additionally noticed a robust second-half restoration in its two largest markets, the US and China.

“We delivered one other yr of document gross and working margins as our deal with effectivity good points allowed us to offset opposed forex and tariff developments,” Hieronimus mentioned.

He additionally identified that the agency had launched into its most strategic and transformational M&A offensive up to now.

“Kering Beauté will additional bolster our management in luxurious magnificence, including extremely fascinating manufacturers with vital progress potential,” he mentioned.

“The rise in our stake in Galderma will enable L’Oréal to participate within the fast-growing market of aesthetics, a key adjacency to our magnificence enterprise,” he added.

Hieronimus additionally mentioned that regardless of the macro uncertainties, the enterprise was optimistic concerning the outlook for the worldwide magnificence market.

Progress accelerated throughout all divisions in 2025

L’Oréal’s Skilled Merchandise Division posted progress of seven.5% like-for-like and grew in each quantity and worth. It additionally surpassed the €5bn gross sales threshold for the primary time.

The agency mentioned that progress was pushed by premium haircare, sturdy e‑commerce and selective distribution growth, in addition to a renewed deal with revitalising the salon market via tailor-made companies.

In the meantime, the Shopper Merchandise Division reported progress of three.5% and L’Oréal Paris and NYX Skilled Make-up noticed sturdy efficiency. Haircare achieved double‑digit progress and was the Division’s largest single progress contributor.

L’Oréal’s Luxe division achieved progress of two.8% like‑for‑like. Momentum accelerated within the second half, with progress reaching 3.6% and shut to five% exterior Asia Journey Retail.

And its Dermatological Magnificence Division posted progress of 5.5% progress, outperforming the worldwide dermo‑cosmetics market and rising throughout all areas.

What areas had been sturdy?

Gross sales in Europe grew by 4.4% like-for-like and L’Oréal continued to outperform a strong magnificence market, ending the yr significantly strongly because of ongoing e‑commerce success.

Momentum was particularly sturdy within the Spain–Portugal and Germany–Austria–Switzerland clusters, in addition to Italy. The UK–Eire cluster additionally accelerated considerably within the second half.

Gross sales in North America grew by 3.4% like-for-like and progress accelerated from 2% within the first half to almost 5% within the second, as market situations improved and key improvements had been rolled out efficiently. All Divisions contributed to this efficiency. E‑commerce remained the first progress engine, delivering strong efficiency throughout all 4 Divisions.

Gross sales in North Asia grew by 0.5% like-for-like and excluding Journey Retail – the place market situations remained difficult – L’Oréal’s progress improved from flat within the first half to 4% within the second. The Group outperformed the market in all nations, together with Journey Retail, supported by its sturdy model portfolio and elevated innovation.

Mainland China drove the advance, with progress accelerating from low to mid-single digits as market situations step by step stabilised.

Gross sales in SAPMENA–SSA grew by 10.9% like‑for‑like and progress was broad-based with all Divisions contributing. Dermatological Magnificence was probably the most dynamic Division. By nation, key contributors included GCC, adopted by the Australia–New Zealand cluster, Vietnam, India and Thailand. On-line was the primary progress driver, significantly in India, South‑East Asia and GCC.

Sub-Saharan Africa delivered sturdy progress, pushed by each quantity and blend, and South Africa was the strongest market. La Roche-Posay, L’Oréal Paris and CeraVe had been standout manufacturers.

Gross sales in Latin America grew by 8.3% like-for-like, regardless of poor market situations, with significantly sturdy performances in Mexico and Brazil.