Oil‑serum physique washes rise as Dove unveils new premium vary

Key takeaways on Dove’s premiumised oil-serum physique wash

• Dove has unveiled a premium Serum+ Oil Physique Wash vary that includes a 50% glycerine serum method.
• The gathering goals to raise Dove’s physique wash portfolio with a extra status providing. The road contains three oil-infused variants focused at radiance, moisture and soothing care.
• The vary was co-created with dermatologists and is sulphate-free and pH-balanced.
• Scientific testing exhibits seen pores and skin advantages, with 98% of ladies reporting softer, smoother-feeling pores and skin.

Dove is elevating its physique wash portfolio with the launch of Dove Serum+ Oil Physique Wash, a premium line designed to ship seen pores and skin advantages by way of an indulgent, sensorial format.

The method, which options three physique wash oils, was co-created with dermatologists and is powered by a 50% glycerin serum.

Three oil-infused variants concentrating on particular pores and skin wants

The gathering contains three variants with particular person fragrances and oils tailor-made to completely different pores and skin wants and preferences:

• Dove Serum+ Radiance Oil Physique Wash, for glowing pores and skin, with key notes of jojoba and monoi flower
• Dove Serum+ Dewy Oil Physique Wash, delivering moisturisation in only one wash, with key notes of coconut oil and geranium
• Dove Serum+ Soothing Oil Physique Wash, for tender pores and skin, with key notes of almond oil and sandalwood

The total vary is sulphate- and paraben-free, pH-balanced, vegan, and PETA-certified cruelty-free.

“Dove is setting a brand new market customary for oil physique wash with this innovation,” mentioned Marcela Melero, Chief Development Advertising and marketing Officer, Dove.

“With its breakthrough method and opulent sensory expertise, Serum+ Oil Physique Wash brings the signature care ladies know and love from Dove into our most premium physique wash but; delivering a status stage product.”