Facial Plastic Surgical procedure Up 19 P.c, New Survey Finds

Facial cosmetic surgery continues to develop. In line with the most recent annual survey from the American Academy of Facial Plastic and Reconstructive Surgical procedure (AAFPRS), procedures are projected to extend 19 p.c nationwide, totaling an estimated 1.6 million therapies.

However the progress just isn’t about going greater. It’s about beginning earlier and being extra deliberate. “The largest takeaway is that aesthetics has develop into much more intentional,” says Houston facial plastic surgeon and AAFPRS President Anthony Brissett, MD. “Whereas we noticed a 19 p.c enhance in facial plastic procedures nationwide, sufferers aren’t asking for dramatic adjustments. They’re looking for natural-looking, strategic therapies that protect their options over time. Sufferers wish to preserve their id whereas ageing confidently.”

Forward are the most important developments rising from this 12 months’s survey.

Youthful Sufferers Are Beginning Earlier

This 12 months’s survey discovered that 57 p.c of surgeons report a rise in sufferers beneath 30 requesting beauty procedures or injectables. “On the identical time, youthful sufferers are beginning earlier with preventative therapies,” says Dr. Brissett. “As a substitute of ready to appropriate ageing, they’re selecting to protect and preserve. Collectively, these developments sign a long-term, strategy-driven method to facial aesthetics.”

The info additionally present that sufferers 34 and youthful proceed to make up nearly all of rhinoplasty sufferers, whereas these aged 35 to 55 stay the core group looking for neurotoxins and different nonsurgical therapies.

Nonsurgical Leads the Method

Minimally invasive care continues to dominate. In line with the survey, nonsurgical therapies now account for 80 p.c of all procedures carried out by AAFPRS members, with neurotoxins and fillers remaining essentially the most requested.

What’s driving these selections has shifted. “In line with our annual AAFPRS member survey, sufferers’ main concern is not value or downtime, however wanting unnatural or overdone,” says Dr. Brissett. “After years of exaggerated developments on social media, there’s clear fatigue round overfilled or apparent outcomes. Subtlety, steadiness and restraint have develop into the brand new aesthetic customary. This locations larger significance on surgical experience, precision and long-term planning.”

GLP-1 Drugs Proceed to Enhance Demand

Weight-loss drugs are additionally reshaping consultations. The survey exhibits 67 p.c of members report elevated demand associated to speedy weight reduction, up 45 p.c from final 12 months.

“GLP-1 drugs have considerably reshaped facial aesthetics and affected person wants,” says Dr. Brissett. “As facial fats diminishes shortly, we’re seeing extra sufferers looking for quantity restoration and pores and skin assist.”

AAFPRS members report a second consecutive 12 months of fifty p.c progress in fats grafting procedures, and one in 4 surgeons predict GLP-1 use may drive further demand for nonsurgical therapies.

Menopause Is Driving Midlife Visits

Hormonal adjustments are actually explicitly a part of the aesthetic dialog. The survey discovered that 45 p.c of surgeons report extra girls are referencing menopause or perimenopause as a purpose for looking for therapy, up from 28 p.c final 12 months.

On the identical time, 66 p.c report an increase in eyelid procedures to look much less drained, and 50 p.c say sufferers are looking for beauty therapies to stay aggressive within the workforce.

“We’re transferring towards extra personalised, pure and longevity-focused care,” says Dr. Brissett. “Nonsurgical therapies now account for roughly 80 p.c of procedures, reflecting demand for delicate choices. Know-how is enhancing communication and entry, however experience and specialised coaching stay important. As president of the American Academy of Facial Plastic and Reconstructive Surgical procedure, I see a future outlined by considerate planning and outcomes that age nicely, not developments that come and go.”

Males In search of Therapy Virtually as Typically as Girls

The survey additionally exhibits continued steadiness between women and men. One in 4 surgeons report that otoplasty (ear surgical procedure), nonsurgical hair restoration, chin augmentation, facial implants, rhinoplasty, revision surgical procedure, PRP injections, fat-dissolving injections and noninvasive energy-based fats discount are actually carried out about equally in ladies and men.

Hair transplantation stays extra widespread amongst males, however the numbers are shifting. The share of surgeons reporting hair transplantation as largely male has dropped from 50 p.c in 2019 to 33 p.c, whereas practices reporting extra feminine than male hair transplant sufferers have risen from 11 p.c to 17 p.c. Surgeons additionally report performing about twice as many hair restoration therapies in 2025 as in 2024.