Beiersdorf Posts €9.9 Billion in 2025 Gross sales as Derma Outperforms in Slowing Market

THE WHAT? Beiersdorf reported Group gross sales of €9.9 billion in 2025, representing natural development of two.4%, with Derma and Well being Care driving efficiency regardless of a slowing world skincare market.

THE DETAILS Shopper Enterprise gross sales reached €8.2 billion (+2.5% natural), supported by Derma development of 11.7%—its fifth consecutive 12 months of double-digit positive aspects—and Well being Care development of 9.3%. NIVEA grew 0.9% to €5.5 billion amid market slowdown and restructuring in China, whereas La Prairie declined 4.5% to €478 million however returned to development within the fourth quarter.

EBIT excluding particular components rose to €1.4 billion, lifting the margin barely to 14.0% (2024: 13.9%). tesa generated €1.7 billion in gross sales (+1.8% natural) in a difficult surroundings. The corporate proposed a dividend of €1.00 per share and introduced a brand new share buyback program of as much as €750 million over the subsequent two years. For 2026, Beiersdorf expects flat to barely rising natural gross sales and an EBIT margin barely under 2025 ranges.

THE WHY? The outcomes replicate Beiersdorf’s capacity to outperform the broader skincare market by way of robust innovation in Derma and disciplined price administration, whereas recalibrating NIVEA’s technique to revive momentum amid ongoing market volatility.

Supply: Beiersdorf