Garnier Faucets Gisele Bündchen as Its First International Ambassador

Garnier has a brand new international ambassador: Gisele Bündchen. Through the years, the Brazilian supermodel has, in fact, change into well-known for her face—however she’s additionally change into equally identified for her sought-after beachy, textured waves. So it’s protected to say this partnership makes excellent sense. Bündchen is the model’s first-ever international ambassador in its 120-year historical past.

To announce the information, Garnier launched a four-minute movie that includes Bündchen—and it’s not what you’d anticipate. Although it’s set in Miami, as an alternative of displaying her working alongside the seaside together with her waves flowing and pores and skin glowing, it instantly cuts to a enterprise assembly carried out on medication balls, the place she asks her lawyer to learn your complete contract. (Bündchen has been vocal about prioritizing wellness lately, and Garnier’s present give attention to “high-tech nature” aligns with that mindset.) The mini movie strikes a steadiness between humor and character, displaying Bündchen totally in her factor. The assembly then takes Bündchen, her lawyer and the Garnier reps by means of her favourite wellness routines, from yoga to ice baths—all whereas the lawyer continues studying the contract. Sure, it’s humorous, however the underlying message is obvious: Bündchen does her analysis earlier than signing on to a partnership.

The group then heads to Garnier’s labs—together with her canine in tow—the place it’s confirmed the model doesn’t take a look at on animals and conducts intensive in-lab testing on its merchandise. The lab go to leads viewers to the hero product: Garnier Fructis Diamond Smooth Shine-Coat Smoothing Spray ($8), a light-weight vegan anti-frizz spray that guarantees as much as 100 hours of frizz management. It’s no coincidence the movie is ready in Miami—this spray is designed to ship mirror-like shine and humidity resistance, even in climates like Florida. The non-greasy, heat-activated components incorporates vegan keratin and argan oil to assist easy and nourish strands. In line with the model, testing confirmed as much as 100 hours of frizz management, hair that’s 3 times smoother and warmth safety as much as 450°F.

To rejoice the launch, Garnier is internet hosting an immersive occasion in Miami on March 12, adopted by a shopper pop-up expertise from March 13 to 14.