Kao’s Bioré faucets Ok-pop boy band Stray Youngsters for its South Korea market debut

Japan’s magnificence group Kao Company is increasing the worldwide presence of its skincare model Bioré with a launch in South Korea — a key market recognized for its robust affect on world magnificence tendencies and shopper preferences.

By coming into the South Korean market, Bioré goals to additional strengthen belief in its technological experience and improve model credibility on a world scale. “Success in Korea will function a strategic springboard for broader enlargement throughout Asia and different worldwide markets,” explains Kao in a launch.

For this debut, the model intends to leverage its proprietary solar care know-how. Certainly, Bioré presents sunscreens that mix high-level UV safety with an exceptionally light-weight really feel.

Coinciding with its entry into South Korea, Bioré will launch a world marketing campaign centered on Bioré UV. For the second consecutive yr, the marketing campaign will function Ok-pop boy band Stray Youngsters as its face and can roll out concurrently throughout greater than 15 nations and areas the place Bioré UV is on the market.

Starting with the “YOUR ONE AND ONLY. Bioré International Model Occasion”, to be held on March 19, 2026, in Seongsu, Seoul — one in every of South Korea’s most vibrant cultural hubs — and bringing collectively influencers from key markets all over the world, Bioré will anchor its marketing campaign in globally unified inventive belongings whereas layering domestically optimized initiatives tailor-made to every market. The model can even associate with influencers throughout a number of markets to ship participating, culturally related content material.

The marketing campaign will function a spread of built-in initiatives, together with an anthem movie, out-of-home promoting, world graphic rollouts, social media content material and campaigns, and pop-up retailer activations in choose markets.

By means of this multi-layered method, Bioré goals to speak throughout borders the distinctive worth of its solar care vary: the mixture of superior UV safety and a light-weight, refreshing really feel.

“International advertising and marketing performs a central position in accelerating Bioré’s progress. By bringing collectively Bioré UV—backed by our proprietary, world-class UV sunscreen know-how—and Stray Youngsters, a gaggle that continues to evolve on the worldwide stage, we purpose to ascertain Bioré’s place as a world chief. Our entry into the South Korean market is a pivotal step towards increasing our enterprise throughout Asia and advancing our broader world progress technique,” stated Emi Kobayashi, President, Skincare Enterprise, Kao Company (Bioré).