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For those who love daring, playful make-up with severe sparkle, the arrival of Half Magic Magnificence within the UK is excellent information. The model has formally landed at Sephora UK, and it’s an unique launch price getting enthusiastic about.
Identified for its high-impact glitter, duo chrome finishes and unapologetically enjoyable aesthetic, Half Magic sits firmly within the “make-up as self-expression” class. Suppose competition vitality, social gathering glam, and somewhat little bit of chaos, in one of the simplest ways.
I’ve been taking part in with a collection of merchandise, so right here’s all the things it’s good to know, together with my trustworthy ideas, swatches, and what I’d really suggest shopping for.
Affords
Sephora UK Low cost Code
Unique Sephora UK low cost code for 15% off
What’s Half Magic Magnificence? (And Why Is Everybody Speaking About It?)

Half Magic Magnificence was co-founded by Donni Davy, the Emmy-winning make-up artist behind the hit HBO collection Euphoria (which I’m ashamed to say, I’ve by no means seen!). I believe perhaps I’ll put it on my listing.
Nevertheless, when you’ve ever saved a make-up look from Euphoria, likelihood is it was her work that was all about taking make-up a extra expressive, inventive house.
Half Magic was born instantly from that motion. In reality, the model was created off the again of the worldwide magnificence phenomenon sparked by Euphoria and its followers.
The identify “Half Magic” refers to the concept that the merchandise are solely a part of the story, the opposite half is you.
The Vibe: Playful, Sparkly, Barely Chaotic (In a Good Approach)
This isn’t a “no-makeup make-up” model.
Half Magic is all about:
- Glitter, shimmer and multidimensional finishes
- Daring color and duochrome textures
- Experimental, expressive seems to be
It sits firmly in that social gathering / competition / inventive make-up house and with formulation which can be designed to be usable and never intimidating.
My Half Magic Magnificence Overview & Swatches
I’ve tried a mixture of eye, lip and glitter merchandise. Right here’s a breakdown of every one:
Glitterpuck Pressed Glitter (Shade: Glimmer Pop)*
That is such a standout when you love sparkle. The feel is what actually stunned me. It has an nearly wet-feel end relatively than a chunky glitter, which makes it a lot simpler to use and put on. It provides that shiny, editorial sparkle with out feeling gritty.

The shade Glimmer Pop* is attractive and catches the sunshine fantastically. I believe it will look superb on the eyes for nights out or events. I haven’t tried this but as I’ve simply began sporting contact lenses and I’m simply being a bit cautious with something that I don’t normally use across the eyes.

Eyeshadow Single (Shade: Blushing Lizard)*
This shade immediately gave me nostalgia. It actually jogs my memory of MAC Membership, which was really my first ever MAC eyeshadow.


Blushing Lizard* has that very same duo chrome shift, however I’d say it’s barely softer and extra wearable. It’s simpler to throw on for on a regular basis seems to be whereas nonetheless giving that multi-dimensional end.

It’s a kind of shades that appears such as you’ve put in additional effort than you even have.
Glitterpill Eye Paint + Eyeliner (Shade: Microcosm)
This can be a actually enjoyable product when you like experimenting. It really works as each a liner and an eye fixed paint, and the end is tremendous sparkly and reflective. Good for including a pop of sparkle both as a graphic liner or layered over shadow.

Undoubtedly extra of a inventive/event product than on a regular basis, however that’s form of the entire level of the model.

Magic Drip Glitter Lip Gloss (Shade: Y2K Cherub)
For those who like a glitter gloss, it is a good snug method. The glitter is ok and flattering relatively than overwhelming.

That mentioned, the shade Y2K Cherub is somewhat too pale for me personally. I believe it could work higher both layered over a deeper lip liner or on lighter lip tones.

Sculptitude Twin-Ended Lip Liner (Shade: Ur My Taupe / Badassery Parade)
That is my favorite product from all the things I attempted.

The Ur My Taupe* facet is ideal for contouring the lips. It provides definition whereas nonetheless trying pure. It blends fantastically and is very easy to work with.

I’ve been sporting it with my REESON Glossing Balm in Dewy Rose, and it provides such a full, volumised lip look. I’m sporting that combo on this video:
The method is long-lasting and glides on actually easily.
The one draw back for me is that Badassery Parade is simply too darkish for the way I prefer to put on lip liner, so I received’t get a lot use out of that facet.

Nevertheless, the duo in Emo Rose / Prancing Queen* seems to be way more up my road. Glad to have this one although for Ur My Taupe and the stylo has gone straight in my make-up bag. Perhaps I can use the opposite finish on my eyes?
Is Half Magic Magnificence Price It?
For those who love sparkle, shine and playful make-up, this model is quite a lot of enjoyable. It’s not about on a regular basis minimal make-up, It’s about experimenting, going out, and embracing a extra daring, glittery aesthetic.
My Prime Picks:
Ultimate Ideas
Total, it is a actually enjoyable, expressive assortment that feels good for events, nights out, and anybody who loves a little bit of sparkle. There are some genuinely beautiful formulation right here, particularly the lip liner, and even the extra experimental merchandise really feel wearable with somewhat creativity.
For those who’ve been ready for one thing a bit completely different to land within the UK magnificence house, that is positively one to take a look at.
The place to Purchase Half Magic Magnificence within the UK
Half Magic Magnificence is accessible completely at Sephora UK. Don’t neglect: Use code REALLYREESPH for 15% off






