Cosmetics
Able to rock: GEKA unveils its new brush know-how with mascara that doesn’t miss a beat
Mar
March 25, 2026, Bechhofen, Germany.
Precision brush know-how and memorable types impressed by the most well liked sounds mix in GEKA’s new BRUSH BEATS vary at Cosmopack Bologna.
GEKA has launched its new BRUSH BEATS assortment at Cosmopack Bologna that mixes future-ready brush engineering with an unforgettable musical expertise. The BRUSH BEATS package showcases the corporate’s new brush cuts by a variety of six new mascaras, every impressed by an iconic sound.
BRUSH BEATS makes use of next-generation brush machining know-how in a variety that raises the bar for brush efficiency expectations. Extremely correct surface-level chopping delivers new design potentialities with intricate geometries based mostly on completely straight cuts and complicated designs.
Style-defining brilliance begins with consideration to element, so GEKA’s new brush cuts draw on years of precision engineering to unlock inventive brilliance. To showcase the vary’s versatility, the corporate has developed a variety of mascaras that mix legendary sounds and private aesthetics with flawless precision. Rock’n’roll, techno, hip hop, classical, pop, and jazz types all discover their excellent lash match with precision brush designs and lasting efficiency.
The sensory and haptically spotlight of the gathering are the consequences of GEKA’s Shadow Printing ornament method. Probably the most sustainable ornament know-how makes use of no extra ink or foil to attain 360° ornament with the potential of as much as 26% CO2 emission financial savings. It might probably utilized partial or full sized and is including a further high-quality feeling on the POS whereas delivering a sustainable ornament course of.
About GEKA
Based in 1925, the GEKA model is a world main producer, provider and wholesaler for prime precision magnificence software options for mascara, lip gloss and concealer merchandise. With deep experience in magnificence instruments, twisted wire brush and micro brush applied sciences GEKA represents steady innovation by its quite a few patents. As a part of medmix, a world supplier of excessive precision supply gadgets, GEKA affords worldwide entry by manufacturing websites in Bechhofen, Germany, Elgin, USA, Sao Paulo, Brazil, and Shanghai, China.
